Innovation in the Twenty-First Century

  • Bernd Welz
  • Ann Rosenberg


Innovation is a defining feature of an economy. It comes from big ideas, and you need resources—technology, talent, capital—to generate and nurture them. But big ideas themselves can also be resources. Thus, innovation is ultimately an idea challenge. That is why we also think in terms of share of ideas, not simply share of market. In the twenty-first century, we feel that the best ideas will also derive their power from purpose. This thinking is also not entirely new. As Henry Ford once said: “A business that makes nothing but money is a poor business.

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Bernd Welz
    • 1
  • Ann Rosenberg
    • 2
    • 3
  1. 1.SAPWalldorfGermany
  2. 2.SAPNew YorkUSA
  3. 3.SAPPalo AltoUSA

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