Digital: The New Normal

  • Bernd Welz
  • Ann Rosenberg


This chapter will talk about digital transformations: what they are, why they are essential, and why companies struggle with them. Chapter  3 will introduce exponential thinking in more detail, and Chap.  4 marries these two ideas together to talk about the new innovation paradigm. Then in Part II we will explore the “recipe” of SAP Next-Gen in more detail: what we offer you as we bring together universities, corporations, industry, startups, accelerators, and technology around the world. Finally, we explain the unique “make versus buy versus join” decisions you can make.

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Bernd Welz
    • 1
  • Ann Rosenberg
    • 2
    • 3
  1. 1.SAPWalldorfGermany
  2. 2.SAPNew YorkUSA
  3. 3.SAPPalo AltoUSA

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