Abstract
Studio size has also been found to predict a movie’s success in cinemas. Big studios have better facilities and better established promotional and distribution networks. They can negotiate better deals through distributors with exhibitors. Studio size often means they can hire bigger stars and get the best directors and crew. These are additional factors, of course, that will also be separately examined in the book. However, despite the prevalence of many small independent producers, the market is dominated by a relatively small number of big players. Even big studios must make the right decisions in relation to their movie commitments and sometimes they can get it wrong.
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Gunter, B. (2018). Is Studio Size Important to Box Office Success?. In: Predicting Movie Success at the Box Office. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-71803-3_3
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DOI: https://doi.org/10.1007/978-3-319-71803-3_3
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