Abstract
There is no magic formula for box office success for movies. Yet, there is ample research evidence to show that various key features such as genre, story type, release timings, star power, awards nominations, content choices and advisory ratings and critics and audience reviews, can be orchestrated to increase the chances of box office success. The emergence of the digital world has been game changing for the way audiences engage with movies. The movie industry is also global and big studios such as those in Hollywood must understand more about local cultural tastes and standards in specific national markets if they are to benefit from the additional income streams they can now provide.
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Gunter, B. (2018). Is There a Formula for Success?. In: Predicting Movie Success at the Box Office. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-71803-3_15
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DOI: https://doi.org/10.1007/978-3-319-71803-3_15
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