The Embodied and Metaphorical View of Cognition

  • Claus Springborg
Part of the Palgrave Studies in Business, Arts and Humanities book series (PSBAH)


This chapter focuses on newer empirical research and theoretical developments in cognitive science, which suggests that cognition is largely metaphorical and embodied in nature. That cognition is metaphorical and embodied means that managers understand important managerial phenomena, such as “power," “decision-making," and “motivation” in terms of analogue (metaphorical) sensorimotor states (embodied). Managers may, for example, understand “motivation” as analogue to either “pushing” or “removing stones allowing a river to flow more freely”. I call such analogues “sensory templates”. I argue sensory templates are the most basic assumptions guiding managers’ behavior and that using some sensory templates lead to more efficient actions than others. Becoming aware of and evaluating sensory templates offers an approach to double-loop learning, which sidesteps the difficulties described in Chap. 2.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Claus Springborg
    • 1
  1. 1.CoCreationCopenhagenDenmark

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