Abstract
Marketing and sales competencies are crucial for founders setting up a new business. This chapter investigates what competencies founders need to develop in order to make the marketing and sales activities of an Internet-enabled startup successful and lead it to profitability and growth.
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Notes
- 1.
Experts’ opinions were recorded as paraphrased quotations.
- 2.
The four stages are customer discovery, customer validation, customer creation and company building.
References
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Wrobel, M. (2018). Do You Have What It Takes to Become an Internet Entrepreneur? The Key Competencies of Successful Founders. In: Richter, N., Jackson, P., Schildhauer, T. (eds) Entrepreneurial Innovation and Leadership. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-71737-1_5
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DOI: https://doi.org/10.1007/978-3-319-71737-1_5
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