How Hollywood Applies Industrial Strategies to Counter Market Uncertainty: The Issue of Financing and Exhibition

  • Robert Alan Brookey
  • Zeyu Zhang
Part of the Media Business and Innovation book series (MEDIA)


In this chapter, we analyze how the major Hollywood studios try to contain the risks inherent in film financing, production, and distribution. We provide a critical review of the literature on industrial strategies of the “Hollywood system,” notably financing and exhibition. We approach our analysis from a political economy perspective that considers how these strategies, even those not directly related to actual production, influence media content in specific ways. We reaffirm De Vany’s observation that while these strategies are designed to reduce uncertainty in the film industry, they actually result in homogenous film production with a focus on specific genres and established intellectual properties.


Ancillary products Bank loans Big-budget films Completion bonds Cultural industries Digital media Digital technologies Film Film promotion Financing uncertainty Hollywood Hollywood studios Independent production Industrial strategies In-house production Political economy Preproduction Prerelease deals Presales Product placement Production incentives Promotional partner tie-ins Release windows Revenue streams Six major studios Studio financing Video on demand 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Ball State UniversityMuncieUSA

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