TV Film Financing in the Era of “Connected TV”: How Do “Legacy” Broadcasters Respond to Market Changes?

  • Sven-Ove Horst
  • Paul Clemens Murschetz
  • David N. Brennan
  • Mike Friedrichsen
Chapter
Part of the Media Business and Innovation book series (MEDIA)

Abstract

This chapter provides an economic analysis of the television broadcasting industry at the convergence of broadcast and broadband connectivity towards “connected TV”. Connected TV is the new buzzword in home entertainment and includes a wide range of technical solutions that bring linear TV and the Internet world together. This chapter explores (a) the changing nature of the TV market in the light of digital disruption, (b) the potential impact these changes may have on financing film, and (c) the key issues affecting the role of public broadcasting who are basically mandated by law to start up and refund (independent) film productions by means of “mandatory transfers”. By offering two case studies from Germany and the UK, the challenges of public funding for supporting film production are illuminated. The study also shows that the changes produced by media convergence create a complexity of business models and organizational strategies, in which “legacy” broadcasting maintains a partial immunity to change.

Keywords

Strategies Strategic media management Media business models Networked media Change Connected TV Digital Film funding Future Financing Germany Netflix Public service broadcasting (PSB) Television broadcasting United Kingdom 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Sven-Ove Horst
    • 1
  • Paul Clemens Murschetz
    • 2
  • David N. Brennan
    • 3
  • Mike Friedrichsen
    • 4
  1. 1.Bauhaus-Universität WeimarWeimarGermany
  2. 2.Alpen-Adria-UniversitätKlagenfurtAustria
  3. 3.Media Native Ltd.LondonUK
  4. 4.Berlin University of Digital SciencesBerlinGermany

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