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Abstract

The Internet is at the centre of our daily life, and according to some recent surveys, 95% of Italians between the age of 25 and 44 use smartphones to surf online. Even more interestingly, there has been a steady growth in the use of e-commerce in recent years. In 2016, this growth regarded the sector of luxury goods and finance investment in particular, where more and more consumers use apps to conclude their transactions.

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Notes

  1. 1.

    Google Consumer Barometer 2015 – Insight of Italy. https://storage.googleapis.com/think-v2-emea/docs/infographic/CB_wave_2_Italy_infographic_translated_FINAL_4.pdf. Accessed 13 June 2017.

  2. 2.

    Think with Google, Ricerca di Mercato. Shopping, Finanza e Viaggi: il Ruolo dei Siti e delle App per Dispositivi Mobili nel Percorso verso l’Acquisto. https://www.thinkwithgoogle.com/intl/it-it/research-study/shopping-finanza-e-viaggi-il-ruolo-dei-siti-e-delle-app-per-dispositivi-mobili-nel-percorso-verso-lacquisto/. Accessed 13 June 2017.

  3. 3.

    Eurostat, Digital Economy and Society Statistics – Households and Individuals. http://ec.europa.eu/eurostat/statistics-explained/index.php/Digital_economy_and_society_statistics_-_households_and_individuals. Accessed 13 June 2017.

  4. 4.

    Eurostat, Digital Economy and Society statistics – Enterprises. http://ec.europa.eu/eurostat/statistics-explained/index.php/Digital_economy_and_society_statistics_-_enterprises. Accessed 13 June 2017.

  5. 5.

    Casaleggio Associati, E- Commerce in Italy 2016, 3 May 2017. https://www.casaleggio.it/focus/rapporto-e-commerce-in-italia-2017/. Accessed 10 June 2017.

  6. 6.

    Commission Staff Working Document 18 March 2016, SWD (2016). http://ec.europa.eu/competition/antitrust/ecommerce_swd_en.pdf. Accessed 25 May 2017.

  7. 7.

    This is true also in consideration of Article 3 para 2 of Regulation 1/2003, under which national competition law may apply stricter laws on their own territory, but they can only do so to the extent that such laws do not impact upon the application of Article 101 TFEU (formerly Article 81 TCE) to those that affect trade between Member States.

  8. 8.

    The Commission Regulation 330/2010 of 20 April 2010 has substituted the previous Commission Regulation 2790/99, of 22 December 1999 on the application of Article 81 para 3 of the Treaty to categories of vertical agreements and concerted practices.

  9. 9.

    Only specialised courts have judicial competence on antitrust matters.

  10. 10.

    Para. 52 of the Guidelines on Vertical Restraints.

  11. 11.

    Para. 52 of the Guidelines on Vertical Restraints.

  12. 12.

    Para. 51and 52 of the Guidelines on Vertical Restraints.

  13. 13.

    E. De Giorgi, Le Vendite On-line e la Normativa Antitrust. In: G.Cassano, G. Scorza and G. Vaciago (eds), Diritto dell’Internet, CEDAM 2013, p. 368.

  14. 14.

    Para. 52, let. a) of the Guidelines on Vertical Restraints.

  15. 15.

    Para. 52, let. b) of the Guidelines on Vertical Restraints.

  16. 16.

    Para. 52, let. c) of the Guidelines on Vertical Restraints.

  17. 17.

    Para. 52, let. d) of the Guidelines on Vertical Restraints.

  18. 18.

    Para. 64 of the Guidelines on Vertical Restraints.

  19. 19.

    District Court Zutphen, 8 August 2007, n. 79005/HA ZA 06-716.

  20. 20.

    Italian Competition Authority, 20 November 2013, n. 24619.

  21. 21.

    Italian Competition Authority, 9 July 2014 n. 25021, Enervit -Distribution contracts.

  22. 22.

    Italian Competition Authority, 17 May 2017, n. 26616, Restrizioni alle vendite online di stufe.

  23. 23.

    Para. 54, of the Guidelines on Vertical Restraints.

  24. 24.

    Para. 54, of the Guidelines on Vertical Restraints.

  25. 25.

    Para. 50, of the Guidelines on Vertical Restraints.

  26. 26.

    Report from the Commission to the Council and the European Parliament, Final report on the E-commerce Sector Inquiry. http://ec.europa.eu/competition/antitrust/sector_inquiry_final_report_en.pdf. Accessed 29 May 2017.

  27. 27.

    Para. 52, of the Guidelines on Vertical Restraints.

  28. 28.

    Para. 52, of the Guidelines on Vertical Restraints.

  29. 29.

    Para. 54, of the Guidelines on Vertical Restraints.

  30. 30.

    A. Frignani and A. Sonnati, La Distribuzione via Internet nell’Unione Europea prima e dopo il Regolamento 330/2010: I Giudici Hanno Compreso l’Economia di Internet?, Diritto del commercio Internazionale, 2016, p. 627.

  31. 31.

    Such principle had been stated by the European Court of Justice in two cases: ECJ, case C-26/76, Metro SB-Großmärkte GmbH & Co. KG v Commission of the European Communities, ECR 1977 1875; ECJ, case C-31/80, NV L’Oréal and SA L’Oréal v PVBA De Nieuwe AMCK, ECR 1980 3775.

  32. 32.

    Preliminary report of E-commerce Sector Inquiry, para. 469. http://europa.eu/rapid/press-release_IP-16-3017_en.htm. Accessed 20 May 2017.

  33. 33.

    CJEU, case C-439/09, Pierre Fabre Dermo-Cosmétique SAS v. Président de l’Autorité de la Concurrence and Ministre de l’Économie, de l’Industrie et de l’Emploi, ECR 2011 I 9419.

  34. 34.

    Differently from exclusive distribution agreements in distribution agreements the restriction of the number of dealers depend on selection criteria linked to the nature of the product and not on the number of territories. Another difference is that restriction on resale is a restriction on any sales to non-authorised distributors and not a restriction on active selling to a territory.

  35. 35.

    CJEU, case C-439/09, Pierre Fabre Dermo-Cosmétique SAS v. Président de l’Autorité de la Concurrence and Ministre de l’Économie, de l’Industrie et de l’Emploi, ECR 2011 I 9419, para 41.

  36. 36.

    Camera Nazionale della Moda Italian, Contribution to the Public Consultation on the European Commission’s Preliminary Report on the E-commerce Sector Inquiry, http://ec.europa.eu/competition/antitrust/sector_inquiries_e_commerce.html. Accessed 20 May 2017.

  37. 37.

    Para. 56 of the Guidelines on Vertical Restraints.

  38. 38.

    Preliminary report of E-commerce Sector Inquiry. http://europa.eu/rapid/press-release_IP-16-3017_en.htm. Accessed 30 May 2017.

  39. 39.

    Report from the Commission to the Council and the European Parliament, Final report on the E-commerce Sector Inquiry. http://ec.europa.eu/competition/antitrust/sector_inquiry_final_report_en.pdf. Accessed 29 May 2017.

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La Rocca, F. (2018). Italy. In: Kilpatrick, B., Kobel, P., Këllezi, P. (eds) Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions. LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition. Springer, Cham. https://doi.org/10.1007/978-3-319-71419-6_9

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