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Introducing a Framework for Planning and Implementing Pop-up Activities

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Pop-up Retailing

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

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Abstract

This chapter introduces a conceptual framework for the planning and implementation of pop-up activities. Drawing on existing literature on experience, the conceptual framework is structured in processual terms, comprising four stages—Strategic Objectives, Pre-Pop-up, Pop-up Expereince and Post Pop-up. The framework considers these stages from two parallel perspectives—the Brand Perspective and the Consumer Perspective.

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Authors and Affiliations

  1. Institute of Place Management, Manchester Metropolitan University, Manchester, UK

    Gary Warnaby

  2. School of Art and Design, Nottingham Trent University, Nottingham, UK

    Charlotte Shi

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  1. Gary Warnaby
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  2. Charlotte Shi
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Warnaby, G., Shi, C. (2018). Introducing a Framework for Planning and Implementing Pop-up Activities. In: Pop-up Retailing. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-71374-8_5

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