Abstract
The existing academic literature on pop-up retailing is limited, especially in relation to managerial issues concerning its planning and implementation. Whilst there is a practitioner-oriented literature, manifested in what might be termed ‘How to…’ manuals (see Norsig 2011; Thompson 2012), this work is not strongly underpinned by academic theory. The aim of this chapter is to review relevant literature in three areas that could be viewed as theoretical antecedents of a more focused academic inquiry into pop-up retailing. These areas are: retail store environments/atmospherics; customer experience management; and event management. Each is discussed below in terms of how it can inform an understanding of pop-up. The chapter concludes with a discussion of how pop-up activities could be considered as territories (albeit temporary ones) of customer-brand interactions.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Antéblian, B., Filser, M., & Roederer, C. (2014). Consumption experience in retail environments: A literature review. Recherche et Applications en Marketing (English Edition), 28(3), 82–109. https://doi.org/10.1177/2051570713505471
Arnould, E. J., Peters, L., & Zinkhan, G. M. (2004). Consumers. New York: McGraw-Hill/Irwin.
Baker, J. (1986). The role of the environment in marketing services: The consumer perspective. In J. Czepiel, C. Congram, & J. Shanahan (Eds.), The services challenges: Integrating for competitive advantage (pp. 79–84). Chicago IL: American Marketing Association.
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Events management: An introduction. Abingdon: Routledge.
Brighenti, A. M. (2010). On territorology: Towards a general science of territory. Theory, Culture & Society, 27(1), 52–72. https://doi.org/10.1177/0263276409350357
Brighenti, A. M. (2014). Mobilizing territories, territorializing mobilities. Sociologica, 1(2014), 1–25. https://doi.org/10.2383/77043
De Lassus, C., & Anido Freire, N. (2014). Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis. Journal of Retailing and Consumer Services, 21, 61–68. https://doi.org/10.1016/j.retconser.2013.08.005
Deleuze, G., & Guattari, F. (1980). Capitalisme et schizophrènie 2: Mille plateaux. Paris: Editions de Minuit. (cited in Brighenti, A. M. 2010).
Donlan, L., & Crowther, P. (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20(4), 291–306. https://doi.org/10.1080/13527266.2012.684068
Gordon, K. T. (2004). Give it a go: A “hands-on” approach to marketing your product could be just the thing to win customers. Entrepreneur Magazine, 32(9), 74–75.
Goworek, H., & McGoldrick, P. J. (2015). Retail marketing management: Principles and practice. Harlow, UK: Pearson.
Greenland, S. J., & McGoldrick, P. J. (1994). Atmospherics, attitudes and behavior: Modelling the impact of designed space. The International Review of Retail, Distribution and Consumer Research, 4(1), 1–16. https://doi.org/10.1080/09593969400000001
Kärrholm, M. (2007). The materiality of territorial production. Space and Culture, 10(4), 437–453. https://doi.org/10.1177/1206331207304356
Kärrholm, M. (2008). The territorialisation of a pedestrian precinct in Malmö. Urban Studies, 45(9), 1903–1924. https://doi.org/10.1177/0042098008093383
Kärrholm, M. (2009). To the rhythm of shopping—on synchronisation in urban landscapes of consumption. Social and Cultural Geography, 10(4), 421–440. https://doi.org/10.1080/14649360902853254
Kent, T. (2007). Creative space: Design and the retail environment. International Journal of Retail & Distribution Management, 35(9), 734–745.
Kim, H., Fiore, A. M., Niehm, L. S., & Jeong, M. (2010). Psychographic characteristics affecting behavioural intentions towards pop-up retail. International Journal of Retail & Distribution Management, 38(2), 133–154. https://doi.org/10.1108/09590551011020138
Lefebvre, H. (2004). Rhythmanalysis: Space, time and everyday life. Trans. S. Elden & G. Moore. London & New York: Continuum.
Melewar, T. C. (2003). Determinants of the corporate identity construct: A review of the literature. Journal of Marketing Communications, 9(4), 195–220. https://doi.org/10.1080/1352726032000119161
Mudambi, S. M., & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on Amazon.com. MIS Quarterly, 34(1), 185–200.
Niehm, L. S., Fiore, A. M., Jeong, M., & Kim, H. J. (2006). Pop-up retail’s acceptability as an innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research, 13(2), 1–30.
Norsig, C. (2011). Pop-up retail: How you can master this global marketing phenomenon. New York: Bauhaus Press.
Pantano, E., & Viassone, M. (2015). Engaging consumers on new integrated multichannel retail environments: Challenges for retailers. Journal of Retailing and Consumer Services, 25, 106–114. https://doi.org/10.1016/j.jretconser.2015.04.003
Pine, J., & Gilmore, J. (1999). The experience economy. Cambridge MA: Harvard Business School Press.
Pomodoro, S. (2013). Temporary retail in fashion system: An explorative study. Journal of Fashion Marketing and Management: An International Journal, 17(3), 341–352. https://doi.org/10.1108/JFMM-07-2012-0033
Poncin, I., & Mimoun, M. S. B. (2014). The impact of “e-atmospherics” on physical stores. Journal of Retailing and Consumer Services, 21(5), 851–859. https://doi.org/10.1016/j.jretconser.2014.02.013
Puccinelli, N., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D. (2009). Customer experience management in retailing: Understanding the buying process. Journal of Retailing, 85(1), 15–30. https://doi.org/10.1016/j.jretai.2008.11.003
Schmitt, B. H. (1999). Experiential marketing. New York: The Free Press.
Thompson, D. (2012). Pop up business for dummies. Chichester: John Wiley & Sons.
Tum, J., Norton, P., & Wright, J. (2006). Management of event operations. Oxford and Burlington, MA: Elsevier/Butterworth-Heinemann.
Turley, L. W., & Chebat, J. (2002). Linking retail strategy, atmospheric design and shopping behavior. Journal of Marketing Management, 18(1–2), 125–144. https://doi.org/10.1362/0267257022775891
Turley, L., & Milliman, R. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 44(2), 193–211.
Tynan, C., & McKechnie, S. (2009). Experience marketing: A review and reassessment. Journal of Marketing Management, 25(5-6), 501–517. https://doi.org/10.1362/026725709X461821
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31–41. https://doi.org/10.1016/j.jretai.2008.11.001
Warnaby, G., Kharakhorkina, V., Shi, C., & Corniani, M. (2015). Pop-up retailing: Integrating objectives and activity stereotypes. Journal of Global Fashion Marketing, 6(4), 303–316. https://doi.org/10.1080/20932685.2015.1070680
Martin, C. (2016). Shipping container. New York & London: Bloomsbury Academic.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Warnaby, G., Shi, C. (2018). Pop-up’s Academic Antecedents. In: Pop-up Retailing. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-71374-8_4
Download citation
DOI: https://doi.org/10.1007/978-3-319-71374-8_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-71373-1
Online ISBN: 978-3-319-71374-8
eBook Packages: Business and ManagementBusiness and Management (R0)