Abstract
In recent years, the ‘pop-up’ epithet has become synonymous with temporary events in a wide range of contexts, not least in relation to retailing where the growth rate of pop-up retailing is greater than that of the industry more generally. This chapter takes a more critical perspective on the pop-up concept, arguing that it seems to be becoming ubiquitous, and arguably, increasingly over-used. Also, the implications of pop-up for the wider urban context within which the great majority of such activities are located is a topic worthy of further research.
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Warnaby, G., Shi, C. (2018). A Critical Perspective on the Pop-up Concept. In: Pop-up Retailing. SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-71374-8_11
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DOI: https://doi.org/10.1007/978-3-319-71374-8_11
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