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Using Soft Power

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Leading Successfully in Asia

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Abstract

Applying soft power helps; it is very influential.

In this chapter, soft power is examined, and it is discussed as follows:

  • What Is Soft Power?

  • Applying Soft Power, the Confucius’ Way

  • Applying Soft Power, the Lao Tzu’s (the Tao) Way

  • Applying Soft Power, the Chuang Tzu’s (Zhuang Zi’s) Way

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Authors and Affiliations

  1. Faculty of Construction Technologies, Infrastructure and Management, Kazakh Leading Academy of Architecture & Civil Engineering (KazGASA)/Kazakh American University (KAU), Almaty, Kazakhstan

    Kim Cheng Patrick Low

Authors
  1. Kim Cheng Patrick Low
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Low, K.C.P. (2018). Using Soft Power. In: Leading Successfully in Asia. Springer, Cham. https://doi.org/10.1007/978-3-319-71347-2_17

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