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Financing Media, Information, and Communication

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Abstract

How are companies, products and projects funded? The chapter first covers internal funding and self-financing. It then moves to debt financing—senior and subordinated debt, commercial paper, corporate bonds and so on. Also discussed are other types of debt: securitization; vendor, buyer and lease financing; and government loans. The chapter then moves to the various types of equity financing: limited partnerships in films and technology; private equity; angels; crowdsourcing; venture capital; and initial public offerings (IPOs) and secondary public offerings (SPOs). The last part of the chapter investigates media ownership and its impact on content—by individuals, institutional investors and governments. The concluding section deals with the question of a capital structure that is optimal for company operations and value. These themes are tracked in the case discussion, which compares the financing options available to an established media firm (Time Warner) and to a start-up.

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    $$ \mathrm{COV}\left({r}_{\mathrm{A}},{r}_{\mathrm{B}}\right)=\sum \limits_{i=1}^n{p}_i\left[{r}_{i\mathrm{A}}-E\left({r}_{\mathrm{A}}\right)\right]\left[{r}_{i\mathrm{B}}-E\left({r}_{\mathrm{B}}\right)\right] $$

    The concept of relatedness that the co-variance expresses can also be stated as the correlation. The statistical correlation between two variables is the co-variance, “normalized” to lie between +1 and −1. Such normalization is done by dividing the co-variance by the product of the variances of the two variables. For the two projects A and B, the correlation between the return on A and the return on B is as follows:

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    • commercial paper, ($300 million at 2.24%);

    • governmental grants ($10 million at 2.42%);

    • line of credit ($250 million at 3.5%);

    • convertible debt ($333 million at 4.13%);

    • corporate bonds ($333 million at 4.83%);

    • vendor financial ($250 million at 4.9%);

    • vendor lease ($150 million at 5.6%);

    • securitization ($236 million at 10.5%).

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Noam, E.M. (2019). Financing Media, Information, and Communication. In: Managing Media and Digital Organizations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-71288-8_6

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