Abstract
The case of Daniel Craig proves that the stored-up energies of reluctance needn’t be diverted to other venues for release. Craig “banks” his reluctance, and the interest spills over into the persona he has brought to his most highly publicized filmic role: James Bond. Because Craig’s project is to accumulate the social capital produced by his reluctance, his objective becomes not diversion of that capital but justification for its accumulation. Craig justifies his celebrity by comparison with other celebrities he deems overly eager (unreluctant) in their pursuit of fame (i.e., the Kardashians). In so doing, he articulates what the other subjects of this study have left unsaid: that reluctance is constructed in relation to a desire for celebrity that is derided as unseemly.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Works Cited
Amacker, Anna Katherine and Donna Ashley Moore. “‘The Bitch is Dead’: Anti-Feminist Rhetoric in Casino Royale.” In Weiner, Whitfield and Becker, pp. 142–153.
Bahr, Lindsey. “‘Spectre’ Producers Hope to Hang On to Daniel Craig as Bond.” Toronto Star, 3 Nov. 2015, https://www.thestar.com/entertainment/2015/11/03/spectre-producers-hope-to-hang-on-to-daniel-craig-as-bond.html Accessed 16 May 2016.
Beaumont-Thomas, Ben. “Daniel Craig Leads TV Adaptation of Jonathan Franzen’s Novel Purity.” The Guardian, 15 Feb. 2016. https://www.theguardian.com/tv-and-radio/2016/feb/15/daniel-craig-tv-adaptation-jonathan-franzen-novel-purity Accessed 5 May 2016.
Bennett, Tony and Janet Woollacott. Bond and Beyond: The Political Career of a Popular Hero. Communications and Culture Series. Macmillan, 1987.
Berlant, Lauren. Cruel Optimism. Duke UP, 2011.
Bilmes, Alex. “Daniel Craig Talks Movies, James Bond, and His Interpretation of 007.” Esquire, 21 Oct. 2015, http://www.esquire.co.uk/culture/film/news/a8782/daniel-craig-interview/ Accessed 16 May 2016.
Black, Jeremy. The Politics of James Bond: From Fleming’s Novels to the Big Screen. Praeger, 2001.
Bolton, Lucy. “The Phenomenology of James Bond.” In Hines, pp. 67–75.
Boyce, Michael W. “Property of a Lady: (S)Mothering Judi Dench’s M.” In Funnell, pp. 274–283.
Brooks, Karen and Lisa Hill. “Resurrecting Bond: Daniel Craig, Masculinity, Identity and Cultural Nostalgia.” In Hines. pp. 121–129.
Brown, David. “Daniel Craig: ‘I was Very Reluctant to Say Yes to Bond’.” Radio Times, 25 Oct. 2012. http://www.radiotimes.com/news/2012-10-25/daniel-craig-i-was-very-reluctant-to-say-yes-to-bond Accessed 16 May, 2016.
Butterfield, Beth. “Being-Towards-Death and Taking Pleasure in Beauty: James Bond and Existentialism.” In James B. South and Jacob M. Held, editors, James Bond and Philosophy: Questions are Forever. Popular Culture and Philosophy Series, vol. 23, Open Court, 2006, pp. 3–15.
Calhoun, Dave. “Daniel Craig Interview: ‘My Advice to the Next James Bond? Don’t Be Shit!” Time Out, 7 Oct. 2015, http://www.timeout.com/london/film/daniel-craig-interview-my-advice-to-the-next-james-bond-dont-be-shit Accessed 5 May 2016.
Casino Royale. Dir. Martin Campbell, Perf. Daniel Craig, Eva Green, Mads Mikkelsen, MGM, 2006.
Cox, Katharine. “Becoming James Bond: Daniel Craig, Rebirth, and Refashioning Masculinity in Casino Royale (2006).” Journal of Gender Studies, vol. 23, no. 2, 2014, pp. 184–196.
“Daniel Craig Confirms He Will Return as James Bond.” Variety, 15 Aug. 2017, http://variety.com/2017/film/news/daniel-craig-james-bond-confirm-movie-stephen-colbert-1202529277/
“Daniel Craig Debriefed.” Hollywood Reporter, 16 Nov. 2012, Ebscohost, http://web.b.ebscohost.com.libaccess.lib.mcmaster.ca/ehost/detail/detail?vid=3&sid=a3cc2e71–9845-46e688dbe1f00d326fc8%40sessionmgr102&hid=128&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=83470510&db=fah Accessed 17 May, 2016.
Die Another Day. Dir. Lee Tamahori, Perf. Pierce Brosnan, Halle Berry, MGM, 2002.
Dodds, Klaus. “‘It’s Not For Everyone: James Bond and Miss Moneypenny in Skyfall.” In Funnell, pp. 214–223.
Eco, Umberto. “Narrative Structures in Fleming.” In Lindner, pp. 34–55.
Fleming, Ian. Quantum of Solace: The Complete James Bond Stories. Penguin, 2008.
Funnell, Lisa, editor. For His Eyes Only: The Women of James Bond. Wallflower Press, 2015.
———. “‘I Know Where You Keep Your Gun’: Daniel Craig as the Bond-Bond Girl Hybrid in Casino Royale.” The Journal of Popular Culture, vol. 44, no 3, 2011, pp. 455–472.
Galloway, Stephen. “‘Spectre’ Producer Expects Daniel Craig to Return for Another Bond Movie.” Hollywood Reporter. 6 Nov. 2015. http://www.hollywoodreporter.com/news/spectre-producer-expects-daniel-craig-837655 Accessed 16 May, 2016.
Gilligan, Sarah. “Branding the New Bond: Daniel Craig and Designer Fashion.” In Weiner, Whitfield and Becker, pp. 75–84.
Hedegaard, Erik. “Daniel Craig Blows His Cover.” Rolling Stone, 22 Nov. 2012, http://libaccess.mcmaster.ca/login?url=http://search.proquest.com/docview/126947193?accountid=12347 Accessed 17 May 2016.
Hines, Claire, editor. James Bond. Fan Phenomena Series. Intellect, 2015.
Hobbs, Thomas. “How Heineken is Using James Bond to Appeal to the ‘Modern, Progressive Male’.” Marketing Week, 22 Sept. 2015, https://www.marketingweek.com/2015/09/22/how-heinekens-james-bond-ad-reflects-the-shift-away-from-beers-lads-having-a-drink-image/ Accessed 17 May 2016.
Houghton, Walter E. and G. Robert Stange, editors. Victorian Poetry and Poetics. 2nd edition. Houghton Mifflin, 1968.
Ingleton, Pamela and Lorraine York. “‘I’m Not a Kardashian’: Framing Celebrity Reluctance Toward Social Media.” Celebrity Studies Journal Conference, Amsterdam, June 2016.
“James Bond Film Bosses Willing to ‘Delay Next 007 Film to Fit around Daniel Craig’s Schedule’.” Metro, 19 Feb. 2016. http://metro.co.uk/2016/02/19/james-bond-film-bosses-willing-to-delay-next-007-movie-to-fit-around-daniel-craigs-schedule-5705641/ Accessed 16 May 2016.
Jeffries, Stuart. “Seven’s Deadly Sins.” The Guardian. 17 Nov. 2006. https://www.theguardian.com/film/2006/nov/17/jamesbond Accessed 21 June 2016.
Johnson, Brian D. “On Bond’s Sexual Orientation, How it’s a Stretch to Play 007 and Riding Atop a Train in Turkey: Daniel Craig in Conversation with Brian D. Johnson.” Maclean’s 29 Oct. 2012, 14+, Canadian Periodicals Index Quarterly, http://go.galegroup.com.libaccess.lib.mcmaster.ca/ps/retrieve.do?sort=DA-SORT&docType=Interview&tabID=T003&prodId=CPI&searchId=R1&resultListType=RESULT_LIST&searchType=BasicSearchForm&contentSegment=¤tPosition=1&searchResultsType=SingleTab&inPS=true&userGroupName=ocul_mcmaster&docId=GALE%7CA306515207&contentSet=GALE%7CA306515207 Accessed 17 May 2017.
Kunze, Peter C. “From Masculine Mastermind to Maternal Martyr: Judi Dench’s M, Skyfall, and the Patriarchal Logic of the James Bond Films.” In Funnell, pp. 237–245.
Lee, Chris. “Daniel Craig Speaks Out on his Future as James Bond.” Entertainment Weekly, 1 Oct 2015. http://www.ew.com/article/2015/10/01/daniel-craig-speaks-out-his-future-james-bond-i-just-need-break Accessed 2 May 2016.
Lindner, Christoph, editor. The James Bond Phenomenon: A Critical Reader, Manchester UP, 2003.
Lindrea, Victoria. “Daniel Craig: The Reluctant Bond.” BBC News, 14 Nov. 2006, http://news.bbc.co.uk/2/hi/entertainment/6146756.stm Accessed 16 May 2016.
Marshall, Sarah. Daniel Craig: The Biography of Britain’s Best Actor. 2007. John Blake, 2011.
Mason, Paul. “How to Make James Bond Relevant—Make Him Battle Trump and the Oligarchs.” The Guardian, 30 May 2016, https://www.theguardian.com/commentisfree/2016/may/30/james-bond-007-relevant-donald-trump-oligarchs Accessed 30 May, 2016.
McDonagh, Martin. “Male Bonding with Daniel Craig.” DuJour, 6 Nov. 2015. http://dujour.com/news/daniel-craig-james-bond-spectre-interview-pictures/ Accessed 6 May 2016.
McMorrow, Jack. “‘Mr. Kiss Kiss, Bang Bang’: The Effects of Geo-Politics in the 1980s, 1990s, and 2000 [sic] on the James Bond Movies For Your Eyes Only, Goldeneye, and Casino Royale.” In Weiner, Whitfield and Becker, pp. 414–429.
Miller, Toby. “James Bond’s Penis.” In Lindner, pp. 232–247.
Monnier, Claude. James Bond: Un esthetique du plaisir. L’Harmattan, 2015.
Naughton, John. “Daniel Craig: A Very Secret Agent.” GQ [UK], 29 Mar. 2012, http://www.gq-magazine.co.uk/article/daniel-craig-interview Accessed 17 May 2016.
Ogle, Tina. Daniel Craig: The Illustrated Biography. Carleton Books, 2013.
Price, Richard. “The Double Life of 007.” Daily Mail, 28 Nov. 2012, http://www.dailymail.co.uk/femail/article-2240076/Daniel-Craig-Hes-highest-paid-Bond--dresses-like-scruff-lives-tattoo-parlour.html Accessed 13 July 2016.
Proctor, William. “The Many Lives of 007: Negotiating Continuity in the Official James Bond Film Series.” In Hines, pp. 11–19.
Quantum of Solace. Dir. Marc Forster, Perf. Daniel Craig, Olga Kurylenko, MGM, 2008.
“Rachel Weisz Explains Why She Keeps Marriage to Daniel Craig Private.” Hello! 20 Nov. 2015, http://ca.hellomagazine.com/celebrities/2015112028350/rachel-weisz-protects-daniel-craig-marriage/ Accessed 16 May 2016.
Rankin. “One From the Archives: Daniel Craig.” hungertv.com, 24 Oct. 2015. http://www.hungertv.com/film/feature/daniel-craig/ Accessed 16 May, 2016.
Robert De Niro Archives. Harry Ransom Centre, University of Texas at Austin.
Rodrick, Stephen. “Daniel Craig and the Art of No Bullshit.” Men’s Journal, 23 Oct. 2015. http://www.mensjournal.com/magazine/daniel-craig-and-the-art-of-no-bullshit-20151023 Accessed 15 May 2016.
Rose, Steve. “Daniel Craig: A Reluctant Bond Who has Made the Role His Own.” The Guardian, 25 Oct. 2015, https://www.theguardian.com/film/2015/oct/25/daniel-craig-reluctant-bond-made-role-own-spectre Accessed 5 May, 2016.
Skyfall. Dir. Sam Mendes, Perf. Daniel Craig, Javier Bardem, Judi Dench, MGM, 2012.
Spectre. Dir. Sam Mendes, Perf. Daniel Craig, Christoph Waltz, Léa Seydoux, MGM, 2015.
Weiner, Juli. “Bond Ambition.” Vanity Fair, 18 Oct. 2012. http://www.vanityfair.com/hollywood/2012/11/daniel-craig-james-bond-skyfall Accessed 5 May 2016.
Weiner, Robert G., B. Lynn Whitfield, and Jack Becker, editors. James Bond in World and Popular Culture: The Films Are Not Enough. Cambridge Scholars, 2010.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
York, L. (2018). “I’m Not Going to Be the Poster Boy for This. Although I am the Poster Boy”: Daniel Craig’s Reluctant Bonding. In: Reluctant Celebrity. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-71174-4_4
Download citation
DOI: https://doi.org/10.1007/978-3-319-71174-4_4
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-71173-7
Online ISBN: 978-3-319-71174-4
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)