Abstract
Within a smart specialization context, regions and businesses have to develop their innovation and product delivery with added value to supply market needs in a different perspective. As the territory sustainability within the Portuguese smart specialization strategy (RIS3) is defined, we propose to exemplify through a case study a good practice in answering these new challenges. The case study explores the growth and regional involvement of Douro Skincare, a company created by women that operates in the field of selective biological cosmetics through the creation, development, and production of cosmetic lines that are based on emblematic raw materials of the Douro region, one of the oldest wine-growing areas, located in the north of our country, Portugal. It uses Douro grapes and PORT WINE DNA ™ (Douro Nuclear Aroma), created from the first Port wine from entirely organic production, to develop cosmetic lines produced with endogenous products. These types of territorial intensive products (TIPs) are associated directly with the region and are intensively endogenous, an answer to the challenges created within RIS3.
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Notes
- 1.
https://en.wikipedia.org/wiki/Interview_(research), retrieved on July 29, 2016
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Informal, conversational interview – no predetermined questions are asked, in order to remain as open and adaptable as possible to the interviewee’s nature and priorities; during the interview the interviewer “goes with the flow.”
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General interview guide approach – the guide approach is intended to ensure that the same general areas of information are collected from each interviewee; this provides more focus than the conversational approach but still allows a degree of freedom and adaptability in getting the information from the interviewee.
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Standardized, open-ended interview – the same open-ended questions are asked to all interviewees; this approach facilitates faster interviews that can be more easily analyzed and compared.
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Closed, fixed-response interview – where all interviewees are asked the same questions and asked to choose answers from among the same set of alternatives. This format is useful for those not practiced in interviewing.
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Paiva, T., Carvalho, L.C., Soutinho, C., Leal, S. (2018). Product Innovation as Territory Sustainability Added Value: The Case Study of Douro Skincare. In: Leitão, J., Alves, H., Krueger, N., Park, J. (eds) Entrepreneurial, Innovative and Sustainable Ecosystems. Applying Quality of Life Research. Springer, Cham. https://doi.org/10.1007/978-3-319-71014-3_5
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