Abstract
Within a smart specialization context, regions and businesses have to develop their innovation and product delivery with added value to supply market needs in a different perspective. As the territory sustainability within the Portuguese smart specialization strategy (RIS3) is defined, we propose to exemplify through a case study a good practice in answering these new challenges. The case study explores the growth and regional involvement of Douro Skincare, a company created by women that operates in the field of selective biological cosmetics through the creation, development, and production of cosmetic lines that are based on emblematic raw materials of the Douro region, one of the oldest wine-growing areas, located in the north of our country, Portugal. It uses Douro grapes and PORT WINE DNA ™ (Douro Nuclear Aroma), created from the first Port wine from entirely organic production, to develop cosmetic lines produced with endogenous products. These types of territorial intensive products (TIPs) are associated directly with the region and are intensively endogenous, an answer to the challenges created within RIS3.
Keywords
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsNotes
- 1.
https://en.wikipedia.org/wiki/Interview_(research), retrieved on July 29, 2016
-
Informal, conversational interview – no predetermined questions are asked, in order to remain as open and adaptable as possible to the interviewee’s nature and priorities; during the interview the interviewer “goes with the flow.”
-
General interview guide approach – the guide approach is intended to ensure that the same general areas of information are collected from each interviewee; this provides more focus than the conversational approach but still allows a degree of freedom and adaptability in getting the information from the interviewee.
-
Standardized, open-ended interview – the same open-ended questions are asked to all interviewees; this approach facilitates faster interviews that can be more easily analyzed and compared.
-
Closed, fixed-response interview – where all interviewees are asked the same questions and asked to choose answers from among the same set of alternatives. This format is useful for those not practiced in interviewing.
-
References
Ambler, T. (1997). How much of brand equity is explained by trust? Management Decision, 35(4), 283–292.
Asero, V., & Patti, S. (2009). Developing the tourist market through the exploitation of the typical products. The Annals of Dunarea de Jos, University of Galati, Fascicle I/2009, Year XV, 5–14.
Bhat, S., & Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32–43.
Camagni, R., & Capello, R. (2012). Regional innovation patterns and the EU regional policy reform: Towards smart innovation policies. Proceedings of the 52nd ERSA Conference in Bratislava.
Capello, R. (2013). Knowledge, innovation, and regional performance: Toward smart innovation policies. Introductory Remarks to the Special Issue, Growth, and Change, 44(2), 185–194.
Carvalho, L. (2014). From winery to rural tourism experience: A perfect married couple. IX Congresso Internacional Sobre Turismo Rural e Desenvolvimento Sustentável (CITURDES), 9–10 setembro, São Paulo, Brasil.
CCDRN. (2014). Estratégia Regional de Especialização Inteligente – Norte2020. Comissão de Coordenação da Região Norte.
CEC – Commission of the European Communities. (2010). Europe 2020. A strategy for smart, suitable and inclusive growth. Communication from the Commission, COM (2010) 2020.
Charters, S., & Spielmann, N. (2014). Characteristics of strong territorial brands: The case of champagne. Journal of Business Research, 67(2014), 1461–1467.
Charters, S., Mitchell, R., Menival, D. (2011). The territorial brand in wine. 6th AWBR International Conference, 9–10 June, Bordeaux Management School, France.
de Chernatony, L. (1993). Categorizing brands: Evolutionary processes underpinned by two key dimensions. Journal of Marketing Management, 9(2), 173–188.
de Chernatony, L., & Macdonald, M. (2003). Creating powerful brands. Oxford: Butterworth-Heinemann.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(August), 307–319.
Eisenhardt, K. (1989). Building theories from case study research. The Academy of Management Review, 14(4), 532–550.
ESPON. (2012). Knowledge, innovation, territory (KIT). Final Report available online http://www.espon.eu/main/Menu_Projects/Menu_AppliedResearch/kit.html. Accessed 26 Dec 2016.
Foray, D. (2012). Economic fundamentals of smart specialisation. Ekonomiaz, special issue.
Foray, D., David, P.A., Hall, B. (2009). Smart specialisation – The concept. http://ec.europa.eu/invest-inresearch/pdf/download_en/kfg_policy_brief_no9.pdf?11111. Accessed 26 Dec 2016.
Hausmann, R., & Rodrik, D. (2003). Economic development as a self-discovery. Journal of Development Economics, 72, 2.
Kotler, P., Chandler, P. C., et al. (1994). Marketing. Sydney: Prentice Hall.
Long, M. M., & Schiffman, L. G. (2000). Consumption values and relationships: Segmenting the market for frequency programs. Journal of Consumer Marketing, 17(3), 214–232.
McCann, P., & Ortega-Argilés, R. (2011). Smart specialisation, regional growth and applications to EU cohesion policy (Work document of IEB 2011/14). Institut d’Economia de Barcelona, Barcelona.
McNamara, C. (1999). General guidelines for conducting interviews. Minnesota.
OECD. (1997). OECD proposed guidelines for collecting and interpreting technological innovation data – Oslo-manual. Eurostat: OECD.
OECD. (2013). Innovation-driven growth in regions: The role of smart specialisation. Paris: OECD Publications.
Ohe, Y., & Kurihara, S. (2013). Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan. Tourism Management, 35, 278–283.
Paiva, T., & Proença, R. (2011). Marketing Verde. Edited by Atual, Portugal.
Papadopoulos, N., & Heslop, L. (2002). Country equity and country branding: Problems and prospects. Journal of Product & Brand Management, 9(4–5), 294–314.
Perrouty, J. P., d’Hauteville, F., et al. (2006). The influence of wine attributes on the region of origin equity: An analysis of the moderating effect of consumer’s perceived expertise. Agribusiness, 22(3), 323–341.
Rennings, K. (2000). Redefining innovation – eco-innovation research and the contribution from ecological economics. Ecological Economics, 32(2000), 319–332.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22, 159–175.
Van Ittersum, K., Candel, M. J., et al. (2003). The influence of the image of a product’s region of origin on product evaluation. Journal of Business Research, 56, 215–226.
Yin, R. (2004). Case study methods. COSMOS Corporation. Revised draft, January 20, 2004. http://www.cosmoscorp.com/docs/aeradraft.pdf. Accessed 26 Dec 2016.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: Means-end model and synthesis of evidence. Journal of Marketing, 52(July), 2–22.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this chapter
Cite this chapter
Paiva, T., Carvalho, L.C., Soutinho, C., Leal, S. (2018). Product Innovation as Territory Sustainability Added Value: The Case Study of Douro Skincare. In: Leitão, J., Alves, H., Krueger, N., Park, J. (eds) Entrepreneurial, Innovative and Sustainable Ecosystems. Applying Quality of Life Research. Springer, Cham. https://doi.org/10.1007/978-3-319-71014-3_5
Download citation
DOI: https://doi.org/10.1007/978-3-319-71014-3_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-71013-6
Online ISBN: 978-3-319-71014-3
eBook Packages: Social SciencesSocial Sciences (R0)