Communication Strategies for Building Climate-Smart Farming Communities

  • Jemima M. MandapatiEmail author
Part of the Climate Change Management book series (CCM)


Farming communities across the globe, especially in the drylands of Asia and Africa, are already facing the effects of climate change. With droughts, unseasonal rains and unpredictable dry spells becoming more frequent, reaching farmers with timely climate information and cropping advice is crucial as are coping strategies to face future climate shocks. There is also an urgent need to create, among farming communities, an awareness on reducing agricultural greenhouse gas emissions (GHGs) which contribute to a third of all human-generated GHGs. For this, holistic communication strategies that use best available technologies and target not just farmers but link all the stakeholders along the agricultural value chain are needed. Working for over 40 years in the semi-arid tropics with varied partners, ICRISAT has developed resilient dryland crops and a pool of climate-smart technologies besides researching on biofuels as alternatives for fossil fuels. These technologies are being implemented in locations across sub-Saharan Africa and Southeast Asia. This article records the various approaches used, lessons learnt and successes achieved in building climate smart villages/communes that restore/nurture the environment, use scientific innovations and climate information for cropping decisions, diversify livelihoods, link to markets, influence policy makers and ultimately make agriculture profitable.


Communication strategies Climate change Farming communities Greenhouse gas emissions 



I would like to thank ICRISAT staff Ms Joanna Kane-Potaka, Director, Strategic Communication and Marketing; Scientists—Dr. Anthony Michael Whitbread, Program Director, Innovation Systems for the Drylands, Dr. Suhas P. Wani, Research Program Director, Asia Program and Theme Leader, IDC; Dr. Sabine Homann-Kee Tui, Senior Scientist, Markets, Institutions, Nutrition & Diversity; Birhanu Zemadim Birhanu, Scientist, Land and Water Management; and Dr. Samuel Tetteh Partey, Scientist, Climate Change, Agriculture and Food Security (CCAFS); and all contributors to the ICRISAT Happenings newsletter for sharing information used in this article.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Strategic Marketing and Communication, International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)PatancheruIndia

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