Advertisement

An Integrated Social Media Trading Platform for B40 Social Media Entrepreneurship

  • Johnlee JuminEmail author
  • Mohamad Taha Ijab
  • Halimah Badioze Zaman
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10645)

Abstract

Statistically, there are 2.7 million Malaysian households categorized under the Bottom 40 (B40) category with 56% of them are living in urban areas and the remaining 44% live in rural areas. Malaysia’s Eleventh Malaysia Plan refers B40 as household with a mean monthly income of RM3,860. For the betterment of the B40 community in the country, the Government of Malaysia aims to double the B40 household incomes by Year 2020 and this is facilitated via various multisector initiatives, especially those championed by Malaysia Digital Economy Corporation [1]. It is observed by some studies that the younger generations in the B40 community are very exposed to the Internet and social technologies in general. They use social media application as a medium for many activities including interacting with family and friends, organizing events, for learning purposes, purchasing and selling products online, and thus becoming B40 social entrepreneurs themselves. Leveraging on this phenomenon, this paper proposes the development of an integrated social media trading platform which combines many popular social media such as Facebook and Instagram into a single platform that will be offered to the B40 social entrepreneur community in Malaysia to conduct their businesses on this platform. The integrated trading platform will cover a broad set of features such as storefront, payment, shipping, after sales service, customer management, and advisory from mentor. The integrated platform is also designed to enable the B40 social entrepreneurs to understand their customers better through sentiment analysis and social media analytics to boost their social entrepreneurship.

Keywords

Social computing application B40 Sentiment analysis Social entrepreneurship 

References

  1. 1.
    Report: Digital Malaysia: Increasing digital economic contribution for the nation (2012)Google Scholar
  2. 2.
    Arshad, N.H., Salleh, S.S., Aris, S.R.S., Janom, N., Mastuki, N.: Strategic analysis towards the formulation of micro sourcing strategic trusts. Int. J. Adv. Comput. Sci. Appl. 43–52 (2013)Google Scholar
  3. 3.
    Oprica, R.: Social networking for social entrepreneurship. Procedia - Soc. Behav. Sci. 92, 664–667 (2013). doi: 10.1016/j.sbspro.2013.08.735 CrossRefGoogle Scholar
  4. 4.
    Janom, N., Syazrah, W.N., Arshad, N.H., Salleh, S.S., Ruzaini, S., Aris, S., Mastuki, N.: Investigating the B40 crowd worker technology and knowledge readiness in Malaysia, pp. 12–15 (2014)Google Scholar
  5. 5.
    Bernama: SMEs, M40 and B40 expected to benefit from 2017 Budget—New Straits Times—Malaysia General Business Sports and Lifestyle News. https://www.nst.com.my/news/2016/10/181563/smes-m40-and-b40-expected-benefit-2017-budget
  6. 6.
    Gonçalves, P., Araújo, M., Benevenuto, F., Cha, M.: Comparing and combining sentiment analysis methods (2014). doi: 10.1145/2512938.2512951
  7. 7.
    Perrin, A.: 65% of adults now use social networking sites – a nearly tenfold jump in the past decade. Pew Res. Cent. 2005–2015 (2015). doi:202.419.4372Google Scholar
  8. 8.
    Pan, B., Crotts, J.C.: Theoretical models of social media, marketing implications, and future research directions. Soc. Media Travel. Tour. Hosp. Theory, Pract. Cases 73–86 (2012). doi: 10.1017/CBO9781107415324.004
  9. 9.
    Mohammed, J., Alekam, E., Kamariah, N., Mat, N., Nur, T., Tunku, A., Noraini, A., Kamaruddin, N.S.: Full, partial mediating and moderating play a significant role in online purchase items in Facebook among Facebook users (2014)Google Scholar
  10. 10.
    Zbuchea, A.: Social Entrepreneurship – a Perspective of the Young Romanians 4, 409–426 (2016)Google Scholar
  11. 11.
    Abu-Saifan, S.: Social entrepreneurship: definition and boundaries. Technol. Innov. Manag. Rev. 22–27 (2012)Google Scholar
  12. 12.
    Choi, N., Majumdar, S.: Social entrepreneurship as an essentially contested concept: opening a new avenue for systematic future research. J. Bus. Ventur. 29, 363–376 (2014). doi: 10.1016/j.jbusvent.2013.05.001 CrossRefGoogle Scholar
  13. 13.
    Raudsaar, M., Kaseorg, M.: Social entrepreneurship as an alternative for disabled people 2, 120–125 (2013). doi: 10.5176/2010-4804
  14. 14.
    Braunerhjelm, P., Hamilton, U.S.: Social entrepreneurship – a survey of current researchGoogle Scholar
  15. 15.
    Alvord, S.H., Brown, L.D., Letts, C.W.: J. Appl. Behav. Sci. (2004). doi: 10.1177/0021886304266847 Google Scholar
  16. 16.
    Cambria, E.: An introduction to concept-level sentiment analysis. In: Castro, F., Gelbukh, A., González, M. (eds.) MICAI 2013. LNCS, vol. 8266, pp. 478–483. Springer, Heidelberg (2013). doi: 10.1007/978-3-642-45111-9_41 CrossRefGoogle Scholar
  17. 17.
    Liu, B.: Sentiment analysis and opinion mining. Direct 5, 1–167 (2012). doi: 10.2200/S00416ED1V01Y201204HLT016 Google Scholar

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Johnlee Jumin
    • 1
    Email author
  • Mohamad Taha Ijab
    • 1
  • Halimah Badioze Zaman
    • 1
  1. 1.Institute of Visual InformaticsUniversiti Kebangsaan Malaysia (UKM)BangiMalaysia

Personalised recommendations