Abstract
Positive user evaluation reflects success for a mobile application (app). When a health app fulfills their intended objective, it leads to higher usage and garners better evaluation. Although designing an app with a clear functionality is the key to success, but most apps are built with complex functionalities with confusing objectives that may not help a user’s end objective of managing their health. In this regard, this study explores how functionality and intended health effectiveness of an app influence evaluation. Tracking a set of 188 health apps for 14 weeks, we find that functionality and appeal positively impact the evaluation of the apps. On the other hand, when the apps offer advanced and complex functionalities that are not mature and not fully integrated, the appeal will fade resulting in negative evaluations. Managerial and research contributions of the findings are discussed.
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Alnsour, Y., Hazarika, B., Khuntia, J. (2017). Health Apps’ Functionalities, Effectiveness, and Evaluation. In: Fan, M., Heikkilä, J., Li, H., Shaw, M., Zhang, H. (eds) Internetworked World. WEB 2016. Lecture Notes in Business Information Processing, vol 296. Springer, Cham. https://doi.org/10.1007/978-3-319-69644-7_2
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DOI: https://doi.org/10.1007/978-3-319-69644-7_2
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