Abstract
The success of Caribbean Small Island Developing States’ (SIDS’) tourism product is traditionally, and understandably, measured in economic terms. Contributions to GDP, employment rates, and growth in numbers of stopover and cruise visitors as well as increased spending by tourists are important indicators of the strength of any tourist industry. The ability of the industry to withstand shocks and exhibit resilience in the aftermath of disasters is also an important gauge of the state of travel and tourism. However, concentration on these markers alone will not result in the type of roust and sustainable system towards which Caribbean SIDS are striving. Importantly, taking stock of human capital in the milieu of travel and tourism is paramount to a successful industry. For instance, securing guest satisfaction and safety have traditionally been among the top aims of Caribbean SIDS.
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Spencer, A. (2019). Caribbean Tourism Public Perceptions and Social Realities. In: Travel and Tourism in the Caribbean. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-69581-5_4
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