IPR Management to Business Management

Abstract

This chapter presents one of the highlights of this book as it draws on the interviews and brings us one step closer to the definition of IPR management rooted in practice. It begins by emphasizing the notion that IPRs are different from other intangibles, especially with regard to their manageability and informational value. The chapter continues by accentuating the IP executives ’ views of the IPR’s benefits.

We also attempt to gain an in-depth view at what differentiates IPR management from IP management . We do this by answering the questions dealing with the justification of IPR management in practice, discovering the companies’ IPR management needs by combining interview results with critical literature review.