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Technology Roadmap: Google’s Eco-friendly Mobile Phones

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Infrastructure and Technology Management

Part of the book series: Innovation, Technology, and Knowledge Management ((ITKM))

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Abstract

By the increased use of smartphone on day-to-day life, there is a huge impact on the environment because of the non-environmentally friendly production process, carbon emission, the use of toxic material, recycled process, and e-waste. For the success of making an eco-friendly phone, this paper helps in enlightening the need for technology developments and constructing the roadmap for the pioneer of eco-friendly phone. This paper first uses SWOT as a tool to analyze Google’s internal and external issues, and then a list of 9 market drivers and 14 product features are presented and used to develop the driver-product feature rankings. According to the ranking, technology benchmarking and resource allocation are presented. A final technology roadmap of developing a Google eco-friendly phone of the three timelines is provided at the end.

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Acknowledgments

The initial data collection and analysis were done by Abhishek Jain, Kshiti Shah, and Paweena Kongsansatean.

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Authors and Affiliations

  1. Portland State University, Portland, OR, USA

    Xuran Dai & Tugrul U. Daim

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  1. Xuran Dai
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  2. Tugrul U. Daim
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Correspondence to Tugrul U. Daim .

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Editors and Affiliations

  1. Department of Engineering and Technology Management, Portland State University, Portland, Oregon, USA

    Tugrul U. Daim

  2. School of Business, Pacific Lutheran University, Tacoma, Washington, USA

    Leong Chan

  3. Bonneville Power Administration, Portland, Oregon, USA

    Judith Estep

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Dai, X., Daim, T.U. (2018). Technology Roadmap: Google’s Eco-friendly Mobile Phones. In: Daim, T., Chan, L., Estep, J. (eds) Infrastructure and Technology Management. Innovation, Technology, and Knowledge Management. Springer, Cham. https://doi.org/10.1007/978-3-319-68987-6_14

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