Abstract
In this chapter, we will try to make one more additional step toward the development of a more systematic approach to normative business ethics analysis. First, we will try to answer the important question of what the main unit of analysis in business ethics is and elaborate a definition of a moral issue which may play this role. Then, we will design a new typology of a moral issue which may be claimed to be the most comprehensive classification of this phenomenon in business ethics literature. After this, we will analyze the concept of moral dilemmas and approaches to their resolutions. In the end, we will discuss potential criticism of our approach, provide a test for completeness of the proposed typology, and outline the applicability of this approach in the academic and educational domain.
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Notes
- 1.
Interestingly, in moral philosophy literature, we may find an extensive dispute over the possibility of such moral dilemmas in a consistent normative framework (Marcus 1980; Conee 1982; MacIntyre 1990; Donagan 1993). The dispute is based on a simple question: if there is a contradiction between moral principles, does this mean that the underlying normative theory used to derive these principles has some flaws? Without getting further into this dispute, we should note that the framework proposed in this chapter demonstrates a variant of a negative answer to this question.
- 2.
It is interesting to note that there are not many papers with explicit discussion of market power in the business ethics literature. A rare exception is Sethi (1994), who claims just the oppositeâperfect competition is bad for business ethics because the firm lacks the resources to promote ethical behavior. Although this idea is generally correct, the author does not to recognize that many moral issues do not arise under perfect competition. However, there are many papers devoted to various manifestations of market power, such as market speculation, price gauging, or pricing during crises.
- 3.
In moral philosophy , such situations are sometimes called genuine moral dilemmas (Sinnott-Armstrong 1988).
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Storchevoy, M. (2018). Business Ethics: Moral Issues and Dilemmas. In: Business Ethics as a Science. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68861-9_5
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