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Pricing Analytics

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Essentials of Business Analytics

Part of the book series: International Series in Operations Research & Management Science ((ISOR,volume 264))

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Abstract

One of the most important decisions a firm has to take is the pricing of its products.

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Notes

  1. 1.

    Although there could be, but let us not complicate unnecessarily.

  2. 2.

    https://nyti.ms/2tybWiV, https://nyti.ms/2uwkLXR. Accessed on May 21, 2018.

  3. 3.

    As we mentioned earlier, it is common to group different products under one “class” and take an average price for the class. In the airline industry, for instance, the products, each with a fare basis code (such as BXP21), are grouped into fare classes (represented by an alphabet, Y, B, etc.)

  4. 4.

    http://www.informs.org/Community/revenue-mgt. Accessed on May 22, 2018.

  5. 5.

    http://www.palgrave-journals.com/rpm/index.html. Accessed on May 22, 2018.

References

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Author information

Authors and Affiliations

  1. Imperial College Business School, South Kensington, London, UK

    Kalyan Talluri

  2. Gies College of Business, University of Illinois at Urbana-Champaign, Champaign, IL, USA

    Sridhar Seshadri

Authors
  1. Kalyan Talluri
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  2. Sridhar Seshadri
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Corresponding author

Correspondence to Sridhar Seshadri .

Editor information

Editors and Affiliations

  1. Applied Statistics and Computing Lab, Indian School of Business, Hyderabad, Telangana, India

    Bhimasankaram Pochiraju

  2. Gies College of Business, University of Illinois at Urbana Champaign, Champaign, IL, USA

    Sridhar Seshadri

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Talluri, K., Seshadri, S. (2019). Pricing Analytics. In: Pochiraju, B., Seshadri, S. (eds) Essentials of Business Analytics. International Series in Operations Research & Management Science, vol 264. Springer, Cham. https://doi.org/10.1007/978-3-319-68837-4_23

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