Abstract
Most studies of consumer animosity employed only explicit self-report measures on consumers’ responses and did not systematically compare the effects across product categories. To fill this gap, the current study investigated the impacts of economic animosity not only on consumers’ explicit but implicit attitudes and compared the influences between product categories of different typicality levels.
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Tseng, TH., Balabanis, G., Liu, M. (2018). Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract. In: Rossi, P., Krey, N. (eds) Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-68750-6_7
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DOI: https://doi.org/10.1007/978-3-319-68750-6_7
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-68749-0
Online ISBN: 978-3-319-68750-6
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