Abstract
Consumers in the Czech Republic are likely to see products targeted at more affluent Western consumers as being of higher quality, while, given the negative feelings toward Russia, products targeting Russians are viewed as of lower quality.
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Nyer, P., Gopinath, M., Glassman, M. (2018). The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract. In: Rossi, P., Krey, N. (eds) Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-68750-6_31
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DOI: https://doi.org/10.1007/978-3-319-68750-6_31
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