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The Impact of Profile Coherence on Recommendation Performance for Shared Accounts on Smart TVs

  • Tao LianEmail author
  • Zhengxian Li
  • Zhumin Chen
  • Jun Ma
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10390)

Abstract

Most recommendation algorithms assume that an account represents a single user, and capture a user’s interest by what he/she has preferred. However, in some applications, e.g., video recommendation on smart TVs, an account is often shared by multiple users who tend to have disparate interests. It poses great challenges for delivering personalized recommendations. In this paper, we propose the concept of profile coherence to measure the coherence of an account’s interests, which is computed as the average similarity between items in the account profile in our implementation. Furthermore, we evaluate the impact of profile coherence on the quality of recommendation lists for coherent and incoherent accounts generated by different variants of item-based collaborative filtering. Experiments conducted on a large-scale watch log on smart TVs conform that the profile coherence indeed impact the quality of recommendation lists in various aspects—accuracy, diversity and popularity.

Keywords

Profile coherence Shared account Recommendation performance Collaborative filtering Smart TV 

Notes

Acknowledgements

This work is supported by the Natural Science Foundation of China (61672322, 61672324), the Natural Science Foundation of Shandong Province (2016ZRE27468) and the Fundamental Research Funds of Shandong University. We also thank Hisense for providing us with a large-scale watch log on smart TVs.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.School of Computer Science and TechnologyShandong UniversityJinanChina

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