Abstract
This chapter reconceptualizes the nature of the artist–audience relationship. Examination of technology’s impact on audience’s reception of artists is investigated through its potential democratization and freedom, along with how audiences negotiate challenges related to music access, content, and selection. Dialectical tensions related to cooperation and competition inform music-related consumptive habits as audiences make sense of digital technology and incorporate it more fully into their everyday lives. Transparency and relatability emerge as key concepts that are vital to music communities’ sustainability. Additionally, online activities focused on digital and social elements, as well as in-person activities, focused on live music and social gatherings, are examined to illuminate contemporary audience consumptive practices.
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Notes
- 1.
The term “relatability ” has somewhat recently come to mean being relatable or having a relatable quality . More information can be found in Ben Zimmer’s The Origins of ‘Relatable’ (Zimmer, Ben (2010, Aug 13). The origins of ‘relatable.’ The New York Times Magazine.).
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Ray, M.B. (2017). Music Culture and Digital Technology. In: Digital Connectivity and Music Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68291-4_4
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DOI: https://doi.org/10.1007/978-3-319-68291-4_4
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