Abstract
The increasing number of smart interactive devices connected to the network opens new business opportunities for digital content and advertisement providers, interested in reaching out to new customer audiences. To this end, they employ various device discovery and data collection techniques to gather user- and device-specific information in order to build a user profile and deliver targeted content accordingly. However, the extreme (and constantly growing) number of smart devices, dynamically connecting to and disconnecting from a network in the IoT scenario, renders existing routing techniques, such as multicasting and broadcasting, unscalable, especially when using the IPv6 128-bit addresses. Moreover, these existing solutions can hardly provide information about technical capabilities of end devices. To address this limitation, this paper discusses the potential of implementing the IoT device discovery for device-specific content delivery, based on device properties, such as screen size and resolution, network connectivity, presence of speakers, supported languages, etc., and presents an approach to enable property-based access to IoT nodes using Bloom filters. The proposed approach demonstrates space- and network-efficient characteristics, as well as provides an opportunity to perform device discovery at various granularity levels.
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Notes
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It is worth noting that this network population process might be continuously repeated, so as to update the bits related to the actual network connection of a device.
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Acknowledgements
The work presented in this paper was partially supported by the ERASMUS+Key Action 2 (Strategic Partnership) project IOT-OPEN.EU (Innovative Open Education on IoT: improving higher education for European digital global competitiveness), reference no. 2016-1-PL01-KA203-026471. The European Commission support for the production of this publication does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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Dautov, R., Distefano, S. (2017). Targeted Content Delivery to IoT Devices Using Bloom Filters. In: Puliafito, A., Bruneo, D., Distefano, S., Longo, F. (eds) Ad-hoc, Mobile, and Wireless Networks. ADHOC-NOW 2017. Lecture Notes in Computer Science(), vol 10517. Springer, Cham. https://doi.org/10.1007/978-3-319-67910-5_4
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