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Extending Mobile App Analytics for Usability Test Logging

  • Xavier FerreEmail author
  • Elena Villalba
  • Héctor Julio
  • Hongming Zhu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10515)

Abstract

Mobile application development is characterized by reduced development cycles and high time-to-market pressure. Usability evaluation in mobile applications calls for the application of cost-effective methods, specially adapted to such constraints. We propose extending the Google Analytics for Mobile Applications basic service to store specific low-level user actions of interest for usability evaluation purposes. The solution can serve both for lab usability testing, automating quantitative data gathering, and for logging real use after application release. It is based on identification of relevant user tasks and the detailed events worth gathering, instrumentation of specific code for data gathering, and subsequent data extraction for calculating relevant usability–related variables. We validated our application in a real usability test by comparing the automatically gathered data with the information gathered by the human observer. Results shows both measurements are statistically exchangeable, opening promising new ways to perform usability testing cost-effectively and at greater scale.

Keywords

Automated usability evaluation Usability testing Log file analysis Usability evaluation of mobile applications 

Notes

Acknowledgements

We would like to thank the anonymous reviewers for their valuable feedback that allowed us to greatly improve the paper.

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Copyright information

© IFIP International Federation for Information Processing 2017

Authors and Affiliations

  • Xavier Ferre
    • 1
    • 2
    Email author
  • Elena Villalba
    • 2
  • Héctor Julio
    • 2
  • Hongming Zhu
    • 3
  1. 1.High-end Expert at Tongji UniversityShanghaiChina
  2. 2.DLSIISUniversidad Politecnica de MadridMadridSpain
  3. 3.School of Software EngineeringTongji UniversityShanghaiChina

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