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Innovative Approaches to Tourism and Leisure pp 67–87Cite as

Museum Tourism: A Comparative Study on the Royal Museum of Greenwich and the Ironbridge Gorge Museum

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Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

Abstract

Museum provides us experiences, ideas, and satisfaction from the authentic objects of nature, science, history, and the arts. With records of extensive historical items and collections, museum accolades the outstanding universal value and indeed enhances the tourism prospects. This research endeavoured to address the objectives by exploring the perceptions of stakeholders involved in this respect to find a better way forward for museum management strategies and planning perspectives. This was done through a questionnaire survey and interviews with the museums officials. Having carried out this research and carefully assessing the contents of it, it can be safely stated that a dynamic and effective management strategy that reflects visitors’ perceptions in practice will only purifies the heritage museums from its negative impacts of tourism and will lead towards the reward.

This work was submitted in partial fulfilment of the requirements for the degree of BSc. In Tourism and Hospitality Management at University of Sunderland.

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Author information

Authors and Affiliations

  1. Flar-1062, Spring Garden, Block-I, Shahjalal Uposhohor, Sylhet, Bangladesh

    Ahmad Zuned

Authors
  1. Ahmad Zuned
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Corresponding author

Correspondence to Ahmad Zuned .

Editor information

Editors and Affiliations

  1. IACuDiT and Technological Educational Institute (TEI) of Athens, Athens, Greece

    Vicky Katsoni

  2. Edinburgh Napier University, Edinburgh, United Kingdom

    Kathy Velander

Appendices

Appendix 1: Questionnaire Survey

Age gender: F/M (Circle) occupation: Country of Origin:

  1. 1.

    Why did you come to the museum?

    1. (a)

      Education

    2. (b)

      Curiosity

    3. (c)

      Heritage interest

    4. (d)

      Museum interest

  2. 2.

    The Museum has fun elements

    1. (a)

      Agree

    2. (b)

      Disagree

    3. (c)

      Strongly agree

    4. (d)

      Strongly disagree

  3. 3.

    Overall how did you find the exhibition

    1. (a)

      Interesting

    2. (b)

      Highly Interesting

    3. (c)

      Good

    4. (d)

      Poor

  4. 4.

    Tick that applies—Museum Interpretation

 

Strongly agree

Agree

Strongly disagree

Disagree

The exhibitions are clearly explained

    

Understand the interpretation as given by the museum

    

The Museum provides material deeper and hidden meanings related to the historical events

    

The Museum visit was informative

    

The exhibitions conveys the feeling of being interactive

    
  1. 5.

    The museum makes use of a combination of different technology

    1. (a)

      Agree

    2. (b)

      Strongly agree

    3. (c)

      Disagree

    4. (d)

      Strongly disagree

  2. 6.

    The basic information needs are covered by the museum

    1. (a)

      Agree

    2. (b)

      Strongly agree

    3. (c)

      Disagree

    4. (d)

      Strongly disagree

  3. 7.

    The museum is designed for tourists

    1. (a)

      Agree

    2. (b)

      Strongly agree

    3. (c)

      Disagree

    4. (d)

      Strongly disagree

  4. 8.

    How would you describe your experience in the museum?

    1. (a)

      Interesting

    2. (b)

      Highly Interesting

    3. (c)

      Good

    4. (d)

      Poor

  5. 9.

    What can be improved?

    1. (a)

      More signs

    2. (b)

      Less signs

    3. (c)

      More technology

    4. (d)

      More exhibitions and collections

    5. (e)

      Others

  6. 10.

    I would recommend others to visit this museum

    1. (a)

      Agree

    2. (b)

      Strongly agree

    3. (c)

      Disagree

    4. (d)

      Strongly disagree

Appendix 2: Consent Form For Interview

  • BACHELORS DEGREE DISSERTATION

  • University of Sunderland London Campus

  • Student ID: 119148785

  • Consent Form for Interview

  1. 1.

    I, the undersigned, voluntarily agree to participate in this research study.

  2. 2.

    I have been given an explanation by the researcher of the nature of the name, purpose and length of this study. I have been given the opportunity to ask question on all aspects of the study.

  3. 3.

    I am aware this interview is recorded. I understand that the recording are for the sole benefit of the interviewer, however, an external examiner may be required to listen to the recording.

  4. 4.

    I understand that all personal data relating to research participants is held and processed in the strictest confidence and in according with the Data Protection Act (1998). I agree I will not restrict the use of the results on the understanding that this study is purely academic in nature.

  5. 5.

    I understand that I am free to withdraw from the interview at any time without needing to justify my position and without any prejudice.

  6. 6.

    I confirm I have read and understood the above and freely consent to participating in this study.

  7. 7.

    If you wish to remain anonymous in this study please tick the box.

Name of Participant

Name of Researcher

Signed

Signed

Date

Date

Appendix 3: Email to Potential Respondents

Dear Sir/Madam,

I am conducting a research study as part of degree (Hons) in International Tourism and Hospitality Management at University of Sunderland London Campus. My research examines management strategies and planning perspective to enhance tourism prospects of the Museum as a heritage site and I would like to meet with you to discuss your views on this topic.

The aim of the research is to identify the issues and opportunities that Museum faces as a heritage site, as acknowledged by those within Museum heritage industry. In order to conduct this research successfully, I would like to meet and talk with you, as a private stakeholder, to understand your thoughts and opinions on such topic.

The interview will last approximately thirty minutes and will be tape recorded. The information provided in the interviews will be vital to my research study and will allow you to voice your opinions on the future heritage tourism policy and planning development of Museum.

I understand that you may be concerned with confidentiality issues with the interview being tape recorded. May I assure you that the recording will only be listened to by me in order to help me process all the information, and possibly by an examiner who assesses my study. Your name will not be mentioned in any part of the research study either and I will provide a confidentiality contract for us both to sign which promises.

Although I am based in London and wish to visit the site at the end of December or first week of January 2013 to relish the opportunity to include your organisation and your knowledge within my research.

Please could you inform me of who is most appropriate to contact for this matter so that I may contact them directly. I shall contact you again later this week to discuss this further. In the meantime, please do not hesitate to contact me via email: zuned03bd@yahoo.com, should you have any further questions.

I look forward to hearing from you soon.

Ahmad Zuned

ID: 119148785

University of Sunderland London Campus

Thames Quay

197, Marsh Wall

Docklands, London

E14 9SG

Appendix 4: List of Interviewees

Interviewees name

Role within the museums

Dr. Pieter Van Der Merwe

Curator

Mr. Paul Gossage

Director of marketing and PR

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Zuned, A. (2018). Museum Tourism: A Comparative Study on the Royal Museum of Greenwich and the Ironbridge Gorge Museum. In: Katsoni, V., Velander, K. (eds) Innovative Approaches to Tourism and Leisure. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-67603-6_5

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