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How Product Decision Characteristics Interact to Influence Cognitive Load: An Exploratory Study

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Book cover Information Systems and Neuroscience

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 25))

Abstract

The objective of this laboratory experiment was to explore how product decision characteristics interact to influence the decision-maker’s cognitive load. A between-subject experiment with 23 participants was performed to test how four decision characteristics (Decision set size, Attribute value format, Display format, and Information sorting) interact to influence participants’ cognitive load. Eye-tracking was used to assess cognitive load. Results indicate that the four product decision characteristics interact to influence cognitive load. We found, for example, that as the decision set size increased, the influence of attribute value format, display format, and information sorting on cognitive load varied. Theoretical contributions and managerial implications are discussed.

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Author information

Authors and Affiliations

  1. HEC Montréal, Montreal, Canada

    Sylvain Sénécal & Pierre-Majorique Léger

  2. University of Applied Sciences Upper Austria, Steyr, Oberösterreich, Austria

    René Riedl

  3. University of Linz, Linz, Austria

    René Riedl

  4. Texas Tech University, Lubbock, USA

    Fred D. Davis

Authors
  1. Sylvain Sénécal
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  2. Pierre-Majorique Léger
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  3. René Riedl
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  4. Fred D. Davis
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Corresponding author

Correspondence to Sylvain Sénécal .

Editor information

Editors and Affiliations

  1. Information Systems and Quantitative Sciences (ISQS), Texas Tech University, Lubbock, Texas, USA

    Fred D. Davis

  2. University of Applied Sciences Upper Austria, Steyr, Oberösterreich, Austria

    René Riedl

  3. Department of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. Department of Information Technology, HEC Montréal, Montreal, Québec, Canada

    Pierre-Majorique Léger

  5. Department of Information Systems, Kennesaw State University, Kennesaw, Georgia, USA

    Adriane B. Randolph

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Sénécal, S., Léger, PM., Riedl, R., Davis, F.D. (2018). How Product Decision Characteristics Interact to Influence Cognitive Load: An Exploratory Study. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 25. Springer, Cham. https://doi.org/10.1007/978-3-319-67431-5_7

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