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Connective Methodologies: Visual Communication Design and Sustainability in Higher Education

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Handbook of Sustainability and Social Science Research

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  • This study has evolved from ongoing research by two graphic design faculty: Denielle Emans and Kelly M. Murdoch-Kitt (respectively teaching at VCUQatar in Doha, Qatar and Rochester Institute of Technology, in Rochester, New York, when this chapter was written; Kelly now teaches in the Penny W. Stamps School of Art & Design at University of Michigan). Building off their prior research in Intercultural Design Collaborations (IDC), these two educators examine university-level design partnerships involving team-based projects and virtual communication in order to advance sustainable design.

Abstract

By employing an expanded view of 21st-century communication design as a starting point for research, this paper aims to share with a multidisciplinary audience a brief overview of design research methodologies and intersections with sustainability. The researchers trace this evolution from the 1960 s to present, wherein higher education classrooms frequently integrate ecological and social dimensions into teaching and learning. The literature reveals how design research has developed distinct approaches to working for and with communities to fuel creative action. The researchers utilize grounded theory to review results from a series of initial interviews and survey data collected from a purposive sample of design professionals in the United States, along with an analysis of a range of texts in the intersecting realms of design, education, and sustainability. Professional respondents cite evolving trends in global business interactions, communications, and problem-solving as indicators that higher education should prepare design students to tackle complex sustainability challenges. This paper concludes with a discussion of the importance of integrating intercultural collaboration into higher education curricula to help students realize the intricacies involved in environmental health and cultural vitality.

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Acknowledgements

The researchers would like to thank their respective institutions for support of this research: Virginia Commonwealth University in Qatar and Rochester Institute of Technology. The researchers also acknowledge the generosity of the professional respondents who shared their time and energy as part of this study. Your feedback and insights made this paper possible.

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Emans, D., Murdoch-Kitt, K.M. (2018). Connective Methodologies: Visual Communication Design and Sustainability in Higher Education. In: Leal Filho, W., Marans, R., Callewaert, J. (eds) Handbook of Sustainability and Social Science Research. World Sustainability Series. Springer, Cham. https://doi.org/10.1007/978-3-319-67122-2_5

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