Abstract
The main aim of the chapter is to define the process of identification, creation, building and exploitation of the local competitive advantage based on internal resources and cooperation of local private and public subjects, networking and participation via creation of unique tourism local production system and its influence on sustainability and ecological awareness. On the example of being a pioneer in developing a tourism industry in a hidden corner of the world without any tourism experience, this chapter tells an inspirational story of building a tourism destination from inauspicious beginnings, almost no trust and zero support from local, regional and national authorities through the slow building of a tourism industry until a sustainable, competitive and environmentally aware tourist destination of the twenty-first century.
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Borseková, K., Vaňová, A., Vitálišová, K. (2018). Modeling Innovation and Sustainability in Tourism via Competitive Advantage and Collaboration: Building Smart Tourism Destination on Olkhon Island in Baikal Lake. In: Dias, A., Salmelin, B., Pereira, D., Dias, M. (eds) Modeling Innovation Sustainability and Technologies. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-67101-7_14
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