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Mental Activity and Culture: The Elusive Real World

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Advances in Culturally-Aware Intelligent Systems and in Cross-Cultural Psychological Studies

Part of the book series: Intelligent Systems Reference Library ((ISRL,volume 134))

Abstract

How does culture affect mental activity? That question, applied to the design of social agents, is tackled in this chapter. Mental activity acts on the perceived outside world. It does so in three steps: perceive, interpret, select action. We see that when culture is taken into account, objective reality disappears to a large extent. Instead, perception, interpretation and action selection can differ in many ways between agents from different cultures. This complicates the design of artificially intelligent systems. On the other hand, theory exists that can help us deal with these complications. All people have a shared set of drives and capacities, on which cultures are built. Good knowledge exists on how culture affects perception, interpretation, and action. Empirical research has uncovered major distinctions in social life across cultures. One could say that intelligent agents with different cultures live in the same social world, but in systematically different social landscapes. This social world—in the form of generic sociological theory—and these differences—in the form of cross-cultural theory—can be used for designing these agents. The state of the art is still tentative. The chapter gives examples from recent literature that can serve as points of departure for further work.

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Authors and Affiliations

  1. Department of Social Sciences, Applied Information Technology Group & SiLiCo, Wageningen University, Wageningen, The Netherlands

    Gert Jan Hofstede

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  1. Gert Jan Hofstede
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Correspondence to Gert Jan Hofstede .

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  1. LIP6 (Laboratoire d’Informatique de Paris 6), UPMC (Université Pierre et Marie Curie), Paris, France

    Colette Faucher

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Hofstede, G.J. (2018). Mental Activity and Culture: The Elusive Real World. In: Faucher, C. (eds) Advances in Culturally-Aware Intelligent Systems and in Cross-Cultural Psychological Studies. Intelligent Systems Reference Library, vol 134. Springer, Cham. https://doi.org/10.1007/978-3-319-67024-9_7

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  • DOI: https://doi.org/10.1007/978-3-319-67024-9_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-67022-5

  • Online ISBN: 978-3-319-67024-9

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