Designing Game-Based Interventions for Subverting Normative Attitudes

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10507)

Abstract

The present study explores persuasive and interventional strategies for designing and evaluating low-threshold browser games that adequately aim for affording prejudice-reducing social impact in everyday life scenarios. Our investigation was guided by the premise that a covert persuasion approach is suited for also reaching out to otherwise adverse attitude holders. Building on a framework for embedding change-related messages into games by their design, and in combination with rhetorical techniques and subversive strategies from queer-theoretical philosophy and social psychology, we modified an existing impactful game about Coming Out so as to obfuscate its change-related content, and make it more approachable for a not-queer audience. The evaluation of the modified prototype suggests the efficacy of the employed strategies for facilitating and elevating emotional engagement based on group membership effects, which is linked to a greater potential for attitude change and prejudice reduction.

Keywords

Social impact games Prejudice reduction Embedded persuasion Activist games Queer game design 

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Copyright information

© IFIP International Federation for Information Processing 2017

Authors and Affiliations

  1. 1.Entertainment Computing Research Group, Faculty of Computer ScienceUniversity of ViennaViennaAustria

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