Designing Game-Based Interventions for Subverting Normative Attitudes

  • Mikel Polzer
  • Helmut Hlavacs
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10507)


The present study explores persuasive and interventional strategies for designing and evaluating low-threshold browser games that adequately aim for affording prejudice-reducing social impact in everyday life scenarios. Our investigation was guided by the premise that a covert persuasion approach is suited for also reaching out to otherwise adverse attitude holders. Building on a framework for embedding change-related messages into games by their design, and in combination with rhetorical techniques and subversive strategies from queer-theoretical philosophy and social psychology, we modified an existing impactful game about Coming Out so as to obfuscate its change-related content, and make it more approachable for a not-queer audience. The evaluation of the modified prototype suggests the efficacy of the employed strategies for facilitating and elevating emotional engagement based on group membership effects, which is linked to a greater potential for attitude change and prejudice reduction.


Social impact games Prejudice reduction Embedded persuasion Activist games Queer game design 


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Copyright information

© IFIP International Federation for Information Processing 2017

Authors and Affiliations

  1. 1.Entertainment Computing Research Group, Faculty of Computer ScienceUniversity of ViennaViennaAustria

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