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From Global Cultural References to Global Imaginaries

  • Vincenzo Cicchelli
  • Sylvie Octobre
Chapter
Part of the Consumption and Public Life book series (CUCO)

Abstract

The omnipresence of the products of global cultural industries and iconic monuments and artworks produces, maintains, and renews an impression of familiarity with images of elsewhere. We distinguish the “background” imaginaries that are automatically constituted through the accumulated consumption of cultural products from the self-reflexive process involved in the construction of an individual imaginary, a process that is simultaneously conscious and subconscious, and which expresses diverse experiences as interests or disinterests that transcend the initial emotions linked to their consumption. This chapter shows how in a globalized cultural and aesthetic context, imaginaries play an important role in helping individuals to define their identity and world view. Aesthetico-cultural imaginaries are the most influential, notably because they echo widespread consumption patterns, as shown in the previous chapter. These imaginaries help individuals to understand the world and recontextualize national diversity at the global level.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Vincenzo Cicchelli
    • 1
  • Sylvie Octobre
    • 1
  1. 1.GEMASSCNRS/University of Paris-SorbonneParisFrance

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