Self-Employment in Elderly Care: A Way to Self-Fulfilment or Self-Exploitation for Professionals?

  • Elin Vadelius
Part of the Dynamics of Virtual Work book series (DVW)


The political arguments for creating markets in public services are that competition and entrepreneurship contribute to greater innovation, diversity, and freedom of choice for elderly, and that deregulation can provide women with better opportunities to realise their visions and ideas by starting own businesses. This chapter presents research on people running small- or medium-sized businesses in the elderly care sector in Sweden who had previously been employed in large health and social care organisations. The chapter explores their reasons for becoming private providers of publicly financed and regulated welfare services, and their subjective experiences of success, or non-success, and their feelings, including of pride and achievement, defeat, and failure.



The author would like to thank Stephanie Taylor, co-editor of this volume, and Clary Krekula, Senior Lecturer at Karlstad University, for helpful comments on an earlier draft of this chapter.


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© The Author(s) 2018

Authors and Affiliations

  • Elin Vadelius
    • 1
  1. 1.Department of Social and Psychological StudiesKarlstad UniversityKarlstadSweden

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