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Chapter 5 Liberalisation, Alliances and Globalisation

  • Handley Stevens
Chapter
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Abstract

This chapter describes attempts made from 1990 onwards, alongside the more traditional deals recorded in Chap.  4, to negotiate a more comprehensive liberalisation of Bermuda 2. A start is made with provision for code-sharing, but further progress is blocked by fundamental differences between US and UK policies for Open Skies. The UK wants to enhance access to the US hinterland, whereas the US priority is to increase access to Heathrow. Code-sharing encourages the multinational airline alliances which begin to reshape the global industry, but BA encounters resistance to its plans for a deeper alliance with US Air, and later with American Airlines. Branson is similarly frustrated in his attempt to establish Virgin America.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Handley Stevens
    • 1
  1. 1.LondonUK

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