Entrepreneurial Education in Arts Universities: Facilitating the Change to the Entrepreneurial Mindset

Abstract

This chapter focuses on the current state of entrepreneurial education in the higher education institutions (HEIs) in the art (management) fields. We consider entrepreneurial education for artists and art managers to have the potential to trigger the change of mindset in the CCI. Based on the thorough analysis of the Estonian case, we propose improvements for the entrepreneurship education in HEIs surpassing individual survival skills in order to encourage the mindset that enables artists to become agents of change of in the CCI sector. We also explore context and trends of art entrepreneurship education through the outputs of international research and development programs and projects. We claim that entrepreneurially oriented artists and artistically oriented managers are at the core of the CCI and could be leading the fundamental change in the business-centered principles of the sector. We base our research on the mapping of the current entrepreneurial education for arts students in Estonia, including examining the special programs and curricula and the mindset of educators. Students are prepared to match the needs of the existing context rather than becoming equipped to shape the future of the CCI. We believe that the creation of an educational concept allowing students to deepen their awareness and critical analysis of their mindset and of what is happening in the market and in society, will give them the chance to learn, and to perhaps later lead, the future CCI market as it emerges and is extremely important and should be implemented now.