Relevant Locational Factors for Creative Industries Startups

Selected Findings from an Empirical Study on Stakeholder Perspectives in the Greater Region of Stuttgart
Part of the FGF Studies in Small Business and Entrepreneurship book series (FGFS)


Creative industries startups are considered to have a positive impact on economic wealth and to ensure continuous innovation. Hence, countries, regions and cities start initiatives and support programs in order to create suitable framework conditions and a favorable entrepreneurial ecosystem to foster startups and entrepreneurs. In this light, this study is focusing on the special challenge, that Stuttgart and the surrounding area are facing: How to best prepare the region for the future and how to become less dependent on the automotive sector and the mechanical industry? Empirical findings demonstrate the relevant locational factors for entrepreneurs and startups within the creative industries. Another finding is that stakeholders’ perspectives (entrepreneurs versus external experts) differ on the relevance of particular locational factors. A main challenge for regions is to overcome the dilemma between a general positive economic situation and the development of a flourishing startup ecosystem. The study provides recommendations for destination management and regional development.


Creative industries Startups Locational factors Entrepreneurial ecosystem Destination management Regional development 



Thanks to Andrea Bohne for all of her support during the research project. And special thanks to the students of the IPW (Interdisziplinäres Projekt Wirtschaft) at Stuttgart Media University. It was a pleasure to work with you on that project.


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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Hochschule der MedienStuttgartGermany

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