Case Study: Don’t Say Street Art, Just Say Fanzara

Chapter
Part of the FGF Studies in Small Business and Entrepreneurship book series (FGFS)

Abstract

The aim of this work is to present the case study of Fanzara, a small village in the inner province of Castellón (Valencian Community, Spain). This rural locality (323 inhabitants) is home to an aging population and receives many tourists in the summer. In 2014, the inhabitants of Fanzara decided to start a social entrepreneurship project in which urban street art-related artists, painters and entrepreneurs were invited to decorate the walls of the village houses, which would be given up freely by their inhabitants.

The objective was to provide real added value to the village so that its inhabitants could enjoy these cultural initiatives. The initial idea of creating beauty developed into the creation of an “unfinished urban art museum,” where top national and international graffiti artists have participated.

Our work seeks to analyze how the entrepreneurial drive of the people involved in this cultural initiative has placed Fanzara on the world’s street art map, revitalizing the village and at the same time creating a sense of community.

Keywords

Rural tourism Street art Creative industries Cultural management Rural development Entrepreneurship 

Notes

Acknowledgments

Javier López, MIAU Director, Ángel Sánchez and Carme Ripollés; Photographs by ACF.

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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Department of LanguagesUniversidad Católica de Valencia “San Vicente Mártir”ValènciaSpain

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