Abstract
The objective of this chapter is to provide an analysis and a better understanding of the characteristics, determinants, specific needs and business models of cultural entrepreneurs, as well as their impact on rural development. The chapter is primarily based on data collected during a mapping exercise and investigation of cultural entrepreneurs in Pirot (Serbia) during 2015. An assessment of the main characteristics of rural cultural entrepreneurship as well the impact thereof on rural development has been analyzed through an economic anthropological perspective. The aim of the chapter is to enable an insight into the attitudes and habits of rural cultural entrepreneurs in Pirot, to identify the characteristics and key obstacles of doing business in cultural industries, and to identify typical business models. Classification of cultural entrepreneurs was based on the customized UNESCO model. The material for the analysis includes answers from 187 survey respondents, workshops documentation, and results of group and individual consultations with cultural entrepreneurs and other stakeholders.
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Acknowledgments
Results presented in this chapter were collected within the project “Strengthening local and regional institutional capacities to develop cultural industries policies in Serbia” (2015) supported by the UNESCO International fund for cultural diversity, Paris.
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Appendix
Appendix
SIC codes 2010 | Activity | ||
---|---|---|---|
Cultural heritage | |||
9000 | Art and entertainment activity | ||
9102/2 | Museum, gallery, collection and protection of cultural heritage activity | ||
9104 | Botanical and zoo centers and protection of natural values | ||
4779 | Antiquities in specialized shops vend | ||
Performing arts and manifestations | |||
9000 | Art and entertainment activity | ||
3220 | Musical instruments vend | ||
5920 | Publishing of music works and reproduction | ||
4763 | Vend of music and video releases | ||
Visual arts and handcrafts | |||
9003 | Labour of art institutions | ||
7220 | Research and development | ||
7420 | Photographic activity | ||
5819 | Other publishing activities | ||
Publishing and press | |||
9001 | Library and Archive practice | ||
5811 | Book publishing | ||
5813/14 | Newspaper, magazine publishing | ||
5819 | Other publishing activities | ||
6391 | News agency practice | ||
6399 | Service-informational practice | ||
4761 | Book and press vend | ||
Audiovisual and multimedia | |||
9000 | Art and entertainment practice | ||
582, 620 | Publishing of software and other computer programs | ||
5911 | Production of cinematographic works, audiovisual products and TV programmes | ||
5912 | Post-production of cinematographic works, TV programmes and other activities | ||
5913 | Distribution of cinematographic works, audiovisual products and TV programmes | ||
5920 | Reproduction of produced works | ||
5914 | Presentation of cinematographic works | ||
6010 | Radio programme broadcast | ||
6020 | Production and broadcast of TV programme | ||
6312 | Data processing, hosting | ||
6391 | Web portals | ||
7722 | Renting video tapes and discs | ||
4763 | Renting of video and music discs | ||
4791 | Renting via internet or post office | Transversal fields | |
Design and creative services | 85 | Education | |
7410 | Specialized design activities | Associated areas | |
731,732 | Marketing | Tourism | |
7110 | Architectural and engineering services | Sport and recreation |
Activity | SIC codes 2010 | |
---|---|---|
Craft | Cultural heritage | |
Traditionally prepared and produced meat products | Production of meat product | 1013 |
Traditionally prepared milk products | Milk processing and cheese production | 1051 |
Traditionally prepared herbal products | Production of mill products (flour) | 1061 |
Production of bread, cakes and pastries | Production of baked products | 1071 |
Sweet candy production | Production of cacao powder, chocolate and sweets | 1082 |
Soda production | Production of refreshing drinks | 1107 |
Leather manufacture | Production of leather clothes | 1411 |
Old clothes, garments manufacture | Production of other clothes | 1413 |
Production of national clothes | Production of clothes and garments | 1419 |
Fur manufacture | Production of fur products | 1420 |
Traditional shoes (opanak) production | Shoe production | 1520 |
Visual arts and handcrafts | ||
Manufacturing of objects made of leather fragments and textile (patchwork) | Production of normal and travelling bags and leather products | 1512 |
Pottery production | Production of pottery and decorative objects | 2341 |
Blacksmith | Minting, pressing and rolling of metal; dust metallurgy | 2550 |
Artistic treatment of metal (jeweller), silversmith | Production of jewellery and other products | 3212 |
Manufacture production of engravings and seals | Production of other objects | 3299 |
Textile production | Production of textile materials | 1320 |
Loom weaving of kilims, rugs, fabric, silk | Production of kilims, carpets and rugs | 1393 |
Knitting | Production of knitted products | 1439 |
Design and creative services | ||
Production and restoration of stylized furniture and other wooden objects | Production of home and office furniture | 3101 |
Production and restoration of artistic photographs | Photographic services | 7420 |
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Mikić, H. (2018). Cultural Entrepreneurship and Rural Development: Case Study of Pirot, Serbia. In: Innerhofer, E., Pechlaner, H., Borin, E. (eds) Entrepreneurship in Culture and Creative Industries. FGF Studies in Small Business and Entrepreneurship. Springer, Cham. https://doi.org/10.1007/978-3-319-65506-2_14
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