Big Data, Algorithms and the Metrics of Social Media News
In ‘Big Data, Algorithms and the Metrics of Social Media News’ (Chapter 5), Bossio illustrates that while news organisations are increasingly pushing content out through a number of social media platforms to improve the number of views of news content, they are also competing with other stakeholders hoping to influence the way news discourses are represented. Using a media analysis of the Brexit vote as a case study, Bossio argues that the new challenge for professional journalism is the increasingly savvy manipulation by other political stakeholders of social media algorithms, especially those that focus on prioritisation and filtering of news to influence audience consumption habits.
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