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Wrestling and Cigarettes

  • Kent SchroederEmail author
Chapter

Abstract

Bhutan’s media policy attempts to foster a free and responsible media that acts as a government watchdog and cultivates Bhutanese culture that is appropriate for a Gross National Happiness (GNH) society. This chapter explores the implementation of media policy, demonstrating that there is significant conflict among governance actors as they attempt to imprint their interests onto the process. The central ministry tends to dominate this situation although this is not always the case. The GNH policy implementation tools play no meaningful role in shaping the interests of governance actors and these actors maintain competing understandings of GNH. Nonetheless, policy outcomes generally reflect original GNH intentions as common cultural values constrain conflict to operational issues.

Keywords

Bhutan Cultural values Governance Gross national happiness Media policy Policy implementation Power 

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Humber CollegeTorontoCanada

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