• Sorin Adam Matei
  • Brian C. Britt
Part of the Lecture Notes in Social Networks book series (LNSN)


The core argument of this volume can be summarized as follows. The unequal distribution of effort found in social media projects is not a mere accident, but a fact of life. A group of very productive users dominates the collaborative process due to a natural trend toward social differentiation. Contribution patterns differentiate leaders from followers relatively early in the process, which offers a convenient and flexible (adhocratic) mechanism of coordination and control through a functional response: leading means achieving by doing the most. The metaphorical “1% effect” in the title of this volume makes a direct allusion to this process. In time, online collaborative projects set aside a selected group of individuals to “make a difference.” Their role is to differentiate the project from its competitors, while they, themselves, are differentiated as working leaders or, to apply a term used on several occasions in this volume, as functional leaders. Another way to understand the “1% effect” is by stating that the contribution leaders are “constitutive.” Their efforts generate the momentum needed for the growth of the project.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Sorin Adam Matei
    • 1
  • Brian C. Britt
    • 2
  1. 1.Purdue UniversityWest LafayetteUSA
  2. 2.South Dakota State UniversityBrookingsUSA

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