Chances for Virtual and Augmented Reality Along the Value Chain

  • Sonja HammerschmidEmail author
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 748)


In this paper readers receive an overview of the opportunities for using virtual and augmented reality (VR and AR) in a standardized value chain in various industries. The main objective is to show different possible applications for companies to use VR and AR. Literature research is the basis for the findings in this paper. Results were found in the fields of sales, marketing, training, product design and development, logistics and manufacturing. There are many possibilities for companies to become more efficient and cost-saving. In addition, employees can benefit from additional help and time-saving training. At the moment, the most potential is found in the field of marketing and sales due to the fact that customers will be directly influenced by the technologies. Nevertheless, it depends on the company which opportunity suits them the best.


Virtual reality Augmented reality Value chain Sales Product design Product development Manufacturing Training Logistics 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.IMC KremsDonauAustria

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