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Augmented Reality and Virtual Reality pp 33–46Cite as

An Ethical Perspective of the use of AR Technology in the Tourism Industry

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Part of the book series: Progress in IS ((PROIS))

Abstract

AR technology is a technology which uses the technique of adding digital content over the real world using computers and electronic glasses. As AR technology could be the next technological revolution, now is the time for ethicists to be more proactive in regards to the undoubtedly new ethical implications that will follow. This proposal aims to highlight the importance of developing an ethical framework specifically in regards to AR. It focuses on the merge of the physical and digital world that AR technology brings, and certain ethical aspects in regards to identity and communication, in relation to gamification and wearable computers. The methodology draws in numerous Information and Computer Ethics frameworks in order to compare, contrast and create new links. The pressure on universities to provide market-oriented courses and temptations of businesses to provide profitable products has forced ethical aspects to take the side bench, however previous research has shown that corporations that do include ethical considerations are more successful in the long run.

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Notes

  1. 1.

    “Computing devices themselves may tend to disappear into our clothing, our walls, our vehicles, our appliances, and ourselves” (Moor 2001, p. 89).

  2. 2.

    A “head-mounted three dimensional display” (Sutherland 1968).

  3. 3.

    “An individual’s moral psychology is made up of all the cognitive apparatus – the concepts, decision-making, strategies, heurists and affects – that are employed in her moral decision-making” (Bartel 2015, p. 291).

  4. 4.

    https://www.youtube.com/watch?v=MLdWbwQJWI0 and (Bellware 2016).

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Authors and Affiliations

  1. Faculty of Business and Law, Manchester Metropolitan University, Manchester, UK

    Jessica Saoud & Timothy Jung

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  1. Jessica Saoud
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  2. Timothy Jung
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Correspondence to Jessica Saoud .

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Editors and Affiliations

  1. Faculty of Business and Law, Manchester Metropolitan University, Manchester, United Kingdom

    Timothy Jung

  2. Faculty of Business and Law, Manchester Metropolitan University, Manchester, United Kingdom

    M. Claudia tom Dieck

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Saoud, J., Jung, T. (2018). An Ethical Perspective of the use of AR Technology in the Tourism Industry. In: Jung, T., tom Dieck, M. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-64027-3_3

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