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A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses

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Augmented Reality and Virtual Reality

Part of the book series: Progress in IS ((PROIS))

Abstract

Augmented Reality (AR), the integration of virtual objects into the physical world, is about to become real. Microsoft Hololens and other devices termed as ‘augmented reality smart glasses’ (ARSG), allow its users to augment their subjective perceptions of the reality. However, not much is known about consumers react to this new form of wearable media technology. Against this background, this article reviews the scarce body of ARSG literature, supplements it with established findings from Uses & Gratification Theory (U&GT) and related research streams to propose a conceptual model. In doing so, this article enhances our understanding of AR, and ARSGs in particular, by proposing the role of existing and novel constructs to the stream of U&GT and AR research. The chapter closes with a discussion of promising avenues for future research on ARSGs and other head-mounted displays.

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Notes

  1. 1.

    Please note that this conceptual article is part of a project from which an empirical paper was presented at the 3rd international AR/VR conference in Manchester, UK, Feb 23, 2017. The empirical paper is currently under review in an academic journal. Although distinct, the empirical paper builds on this chapter and thus might share similarities.

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Acknowledgements

I thank Young Ro for feedback on this article, as well as the conference chairs, reviewers and participants of the 3rd International AR VR conference, Manchester. In addition, I thank Christina Philipp and www.connectedscience.de for additional feedback and support.

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Authors and Affiliations

  1. College of Business, University of Michigan-Dearborn, Dearborn, MI, USA

    Philipp A. Rauschnabel

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  1. Philipp A. Rauschnabel
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Correspondence to Philipp A. Rauschnabel .

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Editors and Affiliations

  1. Faculty of Business and Law, Manchester Metropolitan University, Manchester, United Kingdom

    Timothy Jung

  2. Faculty of Business and Law, Manchester Metropolitan University, Manchester, United Kingdom

    M. Claudia tom Dieck

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Rauschnabel, P.A. (2018). A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses. In: Jung, T., tom Dieck, M. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-64027-3_15

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