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B2B Cloud Computing Software as a Service Revenue Model

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Abstract

This chapter presents a Business-to-Business (B2B) Cloud Computing (CC) Software as a Service (SaaS) revenue renewal model, built upon the B2B taxonomy and the experience factors framework presented in Chap. 6. A key tenet of this model is that the user is never the owner of the software, but rather has the right to access, use or reference the knowledge it contains. A key distinction between SaaS and other services is that the knowledge or value-added data created or owned by the user no longer rests with them on a failed renewal. These unique criteria, alongside the importance of timing in a renewal event, are embedded in the proposed model.

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Authors and Affiliations

  1. Salesforce, Dublin, Ireland

    David Dempsey

  2. Business School, Waterford Institute of Technology Business School, Waterford, Ireland

    Felicity Kelliher

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  1. David Dempsey
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  2. Felicity Kelliher
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Dempsey, D., Kelliher, F. (2018). B2B Cloud Computing Software as a Service Revenue Model. In: Industry Trends in Cloud Computing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-63994-9_7

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