B2B Cloud Computing Software as a Service Revenue Model
This chapter presents a Business-to-Business (B2B) Cloud Computing (CC) Software as a Service (SaaS) revenue renewal model, built upon the B2B taxonomy and the experience factors framework presented in Chap. 6. A key tenet of this model is that the user is never the owner of the software, but rather has the right to access, use or reference the knowledge it contains. A key distinction between SaaS and other services is that the knowledge or value-added data created or owned by the user no longer rests with them on a failed renewal. These unique criteria, alongside the importance of timing in a renewal event, are embedded in the proposed model.
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